Organized Retail Industry in India

Organized Retail Industry in India

Study the leading players in the organized retail industry in India and analyze their strategies.

This report provides detailed information about the present structure of organized retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industry’s growth and the need for further reforms. The foray of four major business houses in India including Pantaloon Retail India Limited, RPG Group, Tata Group and Raheja Group into organized retailing and the strategies adopted by them are explained. The report concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future.

Issues:

  • Study the structure of organized retail industry in India.

  • Study the leading players in the organized retail industry in India and analyze their strategies.

  • Examine the recent trends in the organized retail industry in India.

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