Nestle’s Brand Management Strategies

Nestle’s Brand Management Strategies

Brand management strategies of a large consumer foods company

The case discusses Nestle’s brand management strategies in detail. Nestle’s brand portfolio consisted of worldwide corporate strategic brands, strategic worldwide product brands, regional strategic brands and local brands. The case also explains how Nestle was successful in developing Kit Kat from a multi-local brand to a European brand and finally a global brand.

Issues:

» Brand management strategies of a large consumer foods company with a global presence and a large portfolio of brands.

 

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