In the midsixties, the green revolution not only changed the agricultural

 

International Business

 

In the midsixties, the green revolution not only changed the agricultural

 

Case Studies

CASE STUDY (20 Marks)

In the midsixties, the green revolution not only changed the agricultural and financial state of India, it also helped India to be a selfdependent country in food. In 1950s and early 1960s, India imported huge quantity of food grains to feed millions of people. The

foreign reserves of the country were under great stress. Hence the country took up the agricultural policies which helped in promoting production of the food grains for the national food security. The Govt. of India finally made a decision to survey those areas where food grains could be cultivated at high rate with less expenditure. Thus big investments were made in Punjab, Andhra Pradesh, Tamil Nadu, Gujarat, and in other states. This led to the increase in the consumption of pesticides and fertilizers also, and

caused many medical problems. Production of agricultural products was encouraged mainly through replacement of different crops by top yield varieties and increase of fertilizer usage. . Green revolution, which came due to the globalization procedure, brought about 3 changes – financial changes, social changes and ecological changes towards sustainable development. The main purpose is to save the natural resources by carrying out all the development activities and wellbeing measures within the carrying capacity of the planet. Thus protecting the future of the coming generations.

Answer the following question.

Q1. Give an overview of the case.

Q2. What were the reasons for green revolution in midsixties?

CASE STUDY (20 Marks)

The case presents an overview of Nokia’s entry and expansion strategies in India. In the past more than one decade, Nokia has emerged as one of the most recognized brands in India, surpassing some of the Indian business conglomerates in terms of revenues. The marketing strategies adopted by Nokia in India are very user friendly and the Nokia brand has become synonymous to mobile phones in the country. While Nokia considers India as one of the most important markets for its future growth, the company has been

facing stiff competition in the recent years from Korean players like Samsung and LG. The case highlights Nokia’s strategies to compete with Korean companies and its product expansion plans in the near future.

Answer the following question.

Q1. Discuss the expansion strategies adopted by Nokia in India.

Q2. Debate the Challenges faced by Nokia in the Indian market

CASE STUDY (20 Marks)

Amazon, a successful ecommerce company was founded in 1955 by Jeff Bezos, in Washington. It began operating with only one book sales store. Now it extends to a very wide range of other products, including DVS, music CDs, computers, electronics, clothing, furniture, etc. The founder of Amazon took full advantage of changes in technology. Since a number of publishers and titles were existing and there was a poor structure of the traditional books market, the idea of setting up an online virtual bookstore that gave the biggest choice of products to the world came forth In addition; Amazon developed a client’s interface to seek the consumer’s experience for improvement and maintained a data base to know more about its customers. Amazon acquired most of its online music store rivals and started marketing online as well as offline. Amazon launched the innovative and bold marketing strategy to provide customer with free delivery service and free shipping service. Amazon’s objective was to maintain its free and fast delivery policy even at low profit margins. The price of Amazon online products generally reduced by about 10%.Therefore out of 40 million customers, 30% customers was online customers. For this reason Amazon founder confidently declared “Perhaps consumers will go to physical store shopping, but certainly not because of the price”.

Answer the following question.

Q1. Give an overview of the case.

Q2. What were the reasons for going online for the sale of books?

CASE STUDY (20 Marks)

This case discusses the journey of Shenzhenbased networking and telecommunications equipment and services company, Huawei Technologies Ltd. (Huawei), and its emergence as a global brand from China. Huawei entered the Chinese telecommunications equipment market in 1987. Despite its late entry, it quickly made its presence felt, outwitting giant international telecommunications companies in the process. The company was also hugely successful in the developing markets such as Russia and Africa. However, Huawei faced several challenges in mature markets such as the US, Australia, and Europe. In 2011, the company started facing opposition in the US, Australia, and the European Union for its telecom equipment. Both the US and Australia alleged that Huawei entered backdoors into its establishments at the behest of the Beijing government, giving China a better chance to spy on the US. The allegations had their roots in the past association of Ren Zhengfei (Ren), Huawei’s founder, with the PLA.

Answer the following question.

Q1. Analyze the effectiveness of Huawei’s lobbying efforts for tackling espionage accusations against the company.

Q2. Design a cohesive global corporate communications program to proactively address media speculation about Ren’s close ties with the PLA.

Q3. Tackle concerns related to lack of openness and transparency at Huawei.

Q4. Apply strategies that help Huawei achieve brand recognition in the intensely competitive US smartphone market and enterprise market.

 

In the midsixties, the green revolution not only changed the agricultural

 

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