What does the purchase of a product
Q1. What does the purchase of a product like Nike mean to Sunder Singh?
Q2. What does the story say about our society and the impact of marketing on consumer behavior?
Q3. Explain how the above-mentioned information is likely to benefit a marketer?
Q4. Which of the above mentioned types are likely to respond to sales promotion? Explain.
Q5. A manufacturer of personal care products in the premium segment starts frequent sales promotions. What is likely to be the impact on the above-mentioned types?
Q6. What is likely to be the decision process in case of choosing an airline?
Q7. Would this plan suggested by the vice president help in convincing the customers to use Star Airways? Give your reasons.
Q8. Has Shobha identified the best target market for Mouse-Rid? Why or why not?
Q9. Does Shobha have enough needed data on consumer behaviour? What type of consumer research should Shobha conduct?
Q10. What type of advertising can influence consumers for this type of product?
Q11. Discuss the nature of problem(s) in this case?
Q12. Suggest the kind of consumer research needed?
Q13. How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons.
Q14. Why would some consumers have high-involvement levels in learning about this sales promotion?
Q15. Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not?
Q16. Do you think such promotions are likely to influence the quality image of the retail store? Explain.
Need Answer Sheet of this Question paper, contact
ARAVIND – 09901366442 – 09902787224
We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.
We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)
Currently we are having more than 2, 00,000 Case study Answers. And 4,000 newly created Project Reports.
We are global leader in providing help to students for their assignments, projects, homework, Dissertation etc. Our ultimate aim is students best results and there long term relation with us. Our services are focused on, on time delivery, superior quality, creativity, and originality for every assignment we do.