KAZIAN – KSBM MBA EMBA ANSWER SHEETS & CASE STUDY SOLUTIONS

KAZIAN – KSBM MBA EMBA ANSWER SHEETS & CASE STUDY SOLUTIONS

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Advance Management Strategy

 

  1. State the strategy of Hindustan Unilever in your own words.
  2. At what different levels is strategy formulated in HUL?
  3. Comment on the strategic decision-making at HUL.
  4. Give your opinion on whether the shift in strategic decision-making from India to

Unilever’s headquarters could prove to be advantageous to HUL or not.

  1. Consider the vision and mission statements of the Reserve Bank of India.

Comment on the quality of both these statements.

  1. Should the RBI go for a systematic and comprehensive strategic plan in place of

its earlier pragmatic approach of responding to environmental events as and

when they occur? Why?

  1. What is the motive for internationalization by the Kalyani Group? Discuss.
  2. Which type of international strategy is Kalyani Group adopting? Explain.
  3. Identify the type of organization structure being used at Synergos and explain

how it works. What are the benefits of using this type of structure? What are the

pitfalls?

  1. Express your opinion about whether the structure is in line with the recruitments

of the strategy that Synergos is implementing.

  1. Based on the information related to the information, control and reward systems

available in the case, examine whether these systems are appropriate for the type

of strategy being implemented.

  1. Analyze the iGATE case to highlight how it could apply some of the strategic

controls such as premise control, implementation control, strategic surveillance

and special alert control.

  1. Analyze and describe the process of setting of standards at iGATE.
  2. Give your opinion on the effectiveness of the role of reward system in exercising

HR performance management at iGATE and suggest what improvements are

possible, given the environmental conditions in the IT/ITES industry in India at

present.

 

 

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BUSINESS COMMUNICATION

  1. How would you act when a power –posturing superior confronts you?
  2. Give the basic part of a short formal management report and their preferred sequence.
  3. Discuss the important barriers in the communication Process.
  4. Write a formal report as a Marketing manager to your company’s Vise president marketing on the reasons you have investigated for the sudden fall in demand for your product. You can assume the place, company and the product.
  5. Explain the purpose and process of skills of controlled conversation.
  6. Comment on the role of third party in the case of negotiation dead lock.
  7. How far do you think a case study is a problem solving project, seeking a correct solution?
  8. Why are business etiquette rules called unwritten rules?
  9. How does the candidate become the leader of the discussion in a group?
  10. What are the concerns of a manager? How should he fulfill them through effective Communication? Discuss.

 

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Business Communication

  1. What are the objectives of communication?
  2. Explain the different types of listening.
  3. Discuss in brief the C’s of Communication.
  4. What is agenda?
  5. Discuss the importance of formal communication.
  6. ‘A good system of communication makes use of both oral as well as written means of

communication’. Comment.

  1. What is non-verbal communication?
  2. Draft a letter of complaint on behalf of M/s Ruchi Enterprises of Delhi to M/s Superior Industries, Mumbai regarding the inferior quality of certain goods received from them.
  3. Discuss the purpose of a presentation.
  4. What are the barriers to good listening skills?

 

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Business Communication

 

 

  1. Explain how watching a movie from another country might help you prepare to interpret nonverbal behavior from that culture correctly.
  2. One of your co-workers is originally from Saudi Arabia. You like him, and the two of you work well together. However, he stands so close when you speak with him that it makes you very uncomfortable. Do you tell him of your discomfort, or do you try to cover it up ?
  3. What are the communication challenges and barriers Barry faces?
  4. What are some ways Barry might use effective communication as a motivator for employees to follow safe food handling practices?
  5. What Standard Operating Procedures (SOPs) would be helpful for Barry to implement and enforce?
  6. What were the communication challenges in the above case study?
  7. Was the Secretary right in avoiding the Ken who came all the way from long distance to gift the complimentary copy?
  8. Was it right for Secretary in insisting to come and take the complimentary copy back physically instead of couriering?
  9. Was Secretary a good listener?
  10. Did Secretary empathize with Ken?
  11. What were the other challenges prevented smooth communication between Ken and Secretary?

 

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Business communication

  1. What is fuzz?
  2. Rewrite the given case study simply and precisely.
  3. Do you believe that some people are born writers? Give reason for your answer.
  4. What is non-verbal communication? Why do you support that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of nonverbal communication are being used in this case?
  5. Would any of the non-verbal communication in this spot (ad) not work well in another culture?
  6. What ole does music play in this spot? Who is the target market?
  7. Is the music at all distracting from the message?
  8. Analyze the reasons for Arvind Pandey’s dilemma.
  9. Does Arvind Pandey really face a dilemma?
  10. In your view what should Arvind Pandey do? Should he disclose it to his German Vice President?

 

  1. Comment on the terms and conditions placed by the corporation.
  2. What factors influenced the computer company’s decision to accept the contract?
  3. Was it a win-win agreement? Discuss.

 

  1. Rewrite the responses that you consider most effective to the above questions in a job interview.
  2. Mr. Sinha has observed the norm of respectful behaviour and polite conversation. But, do you think there is something gone wrong in his case? Account for your general impression of Mr. Sinha’s performance at the interview.
  3. Do you find Mr. Sinha’s responses to various questions effective? Give reasons for your view on each answer given by Mr. Sinha.

 

 

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BUSINESS COMMUNICATIONS

 

 

  1. What are the communication challenges and barriers Barry faces?
  2. What are some ways Barry might use effective communication as a motivator for employees to follow safe food handling practices?
  3. What Standard Operating Procedures (SOPs) would be helpful for Barry to implement and enforce?

 

  1. Assume you are working as an operator at a call center in India and are receiving irate calls from

Americans and Londoners. How would you handle such calls? Imagine a situation and state you

response.

  1. “Keep your cool.” What does it mean in terms of conversation control?
  2. Do you agree with the view that such abusive happenings on telephone do not have any impact on business? Give reason for your answer.

 

1) Discuss the question of how much personal communication should be permitted in a business

organization. Defend your view.

2) Define and give examples of active and passive voice. Explain when each should be used.

3) Explain the logic of using negative words in email and memorandums to fellow employees that you would not use in letters carrying similar messages.

4) What is meant by parallelism of headings?

5) Explain the differences between the present-time viewpoint and the past-time viewpoint.

6) What types of problems are written up as letter reports? As email reports? Explain the differences.

7) How do the elements of talking help us communicate better?

 

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BUSINESS ETHICS

 

1.} Define business ethics. Why do we need to study business ethics?

2.} Define morality. Discuss some characteristics of morality?

3.} Briefly discuss utilitarianism. Discuss the problems of measurement.

4.} Make a presentation about two male and two female corporate executives that you admire?

5.} Define ecological ethics. Distinguish between private and social costs?

6.} Discuss the types of job discrimination. How can we determine job discrimination?

7.} What is affirmative action? Discuss some of the major arguments for and against affirmative action.

8.} Discuss why values are important for an organization. Discuss the importance of trans-cultural values. Find out some cultural/business values of different countries.

9.} Discuss the characteristics of high-performing teams.

10.} Write a few paragraphs about an Indian organization that you admire. What are its values?

 

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Business Ethics

 

Case 1: KFC (Marks 20)

Questions:

  1. Since its entry in India in 1995, KFC has been facing protests by cultural & Economic activists and farmers. What are the reasons for these protests?
  2. Do you think in the light of fierce competition, it is justified for business organizations not to give importance to ethical values at the cost of making profits? Why or Why not?

 

CASE 2: THE NEW MARKET OPPORTUNITY (Marks 20)

Questions:

  1. In your judgment, is it wrong, from an ethical point of view, for the auto companies to submit plans for an automobile to China? Explain your answer?
  2. Of the various approaches to environmental ethics outlined in this chapter, which approach sheds most light on the ethical issues raised by this case? Explain your answer.
  3. Should the US government intervene in any way in the negotiations between US auto companies and the Chinese government? Explain.

 

SECTION B (Marks 40)

Attempt any 04 questions:

  1. Distinguish ethical decision making from other practical decision situations.
  2. Discuss the role of mission statements and codes in creating an ethical corporate culture.
  3. Describe the three key concerns of ethical analysis of marketing issues.
  4. Explain why ethics is important in the business environment.
  5. Discuss the need for ethics in performance appraisal.

 

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BUSINESS ETHICS

 

  1. Explain, in light of their theories, what Locke, Smith, Ricardo, and Marx would probably say about the events in this case.
  2. Explain which view of property-Locke’s or Marx’s- lies behind the positions of the drug companies GlaxoSmithKline and Bristol-Myers Squibb and of the Indian companies such as Cipla. Which of the two group-GlaxoSmithKline and Bristol-Myers Squibb on the one hand, and the Indian companies on the other –do you think holds the correct view of property in this case? Explain your answer.
  3. Identify the behaviors that you think are ethically questionable in the history of Microsoft. Evaluate the ethics of these behaviors.
  4. What characteristics of the market for operating systems do you think created the monopoly market that Microsoft’s operating system enjoyed? Evaluate this market in terms of utilitarianism, rights, and justice (your analysis should make use of the textbook’s discussion of the effects of monopoly markets on the utility of participants in the market, on the moral rights of participants in the market, and on the distribution of benefits and burdens among participants in the market), giving explicit examples from the operating systems industry to illustrate your points.
  5. In your view, should the government have sued Microsoft for violation of the antitrust laws? In your view, was Judge Jackson’s order that Microsoft be broken into two companies fair to Microsoft? Was Judge Kollar-Kotelly’s November 1, 2004 decision fair? Was the April 2004 decision of the European Commission fair to Microsoft? Explain your answers.
  6. Who, if anyone, is harmed by the kind of market that Microsoft’s operating system has enjoyed? Explain your answer. What kind of public policies, if any, should we have to deal with industries like the operating system industry?
  7. What are the systemic, corporate, and individual issues raised in this case?
  8. How should wildlife species like grouse or deer be valued, and how should that value be balanced against the economic interests of the of company like Questar?
  9. In light of the U.S. economy’s dependence on oil, and in light of the environmental impact of Questar drilling operation, is Questar morally obligated to cease its drilling operation on the Pinedale Mesa? Explain
  10. What, if anything, should Questar be doing differently?
  11. In your view, have the environmental interest groups identified in the case behaved ethically?
  12. In your judgment, did Becton Dickinson have an obligation to provide the safety syringe in all its sizes in 1991? Explain your position, using the materials from this chapter and the principles of utilitarianism, rights, justice, and caring.
  13. Should manufacturers be held liable for failing to market all the products for which they hold exclusive patents when someone’s injury would have been avoided if they had marketed those products? Explain your answer.
  14. In your judgment, who was morally responsible for Maryann Rockwood’s accidental needlestick: Maryann Rockwood? The clinic that employed her? The government agencies that merely issued guidelines? Becton Dickinson?
  15. Evaluate the ethics of Becton Dickinson’s use of the GPO system in the late 1990s. Are the GPO’s monopolies? Are they ethical? Explain.

 

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BUSINESS FOUNDATIONS

 

 

  1. How would you describe Heidi Flammang’s approach to doing business?
  2. 2. In what ways is Camp Bow Wow’s business model creating more value for dog owners than its competitors? How has Flammang altered her business model over time?
  3. 3. In what ways will Flammang’s business model and her use of franchising affect the profitability of her company
  4. 1. Why is Southwest the most profitable U.S. airline company?
  5. 2. How is Gary Kelly changing Southwest’s business model to keep the company profitable?
  6. 3. In what ways has Kelly changed Southwest’s organizational structure to help improve relationships with the company’s employees
  7. What was Nike’s original approach to business commerce? What kinds of business occupations and organization did Nike adopt to pursue its business model?
  8. What kinds of business problem did Nike encounter as it evolved over time?
  9. In what ways has Nike been changing its business operations and processes, especially its functions, to improve its performance as it has grown and matured over time?

After the meeting, Keith and Jamie just looked at each other. It was plain for Sid to see that the couple was a bit shocked and confused. The couple is not sure what to do. What specifically do you recommend and why? What would you do if faced with a similar situation?

  1. Do the major airlines have a strategy?
  2. Do a SWOT analysis for the airline industry.
  3. Conduct an internal/ external audit of the airline industry.
  4. What are some entrepreneurial and innovative  business  strategies  the major airline carriers should adopt to avoid extinction?

 

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BUSINESS LAW

 

1)         a) What is a breach of contract?

  1. b) What do you understand by an anticipatory breach of contract?
  2. c) State the rights of the promise in case of anticipatory breach.

2)        a) State the effect of death, insanity and insolvency of the principal or agent on a

contract of agency.

  1. b) When does termination of agency takes effect?
  2. c) When is an agency irrevocable?

3)        Discuss the common features of a promissory note, bill of exchange and cheque.

4)        a) What is meant by maturity of an instrument?

  1. b) What is meant by day of grace?
  2. c) Explain the provision relating to the calculation of date of maturity.

5)         Explain with example the doctrine of supervening impossibility.

6)        a) What are the agreements by way of wager?

  1. b) State the legal effect of such agreements.
  2. c)         Is a contract of insurance a wager?

7)         “No action is allowed on an illegal agreement. ”Comment and state the exceptions

(if any) to this rule.

8)        a) Define Coercion.

  1. b) State the effect of Coercion on the validity of a contract.
  2. c) Does the threat of commit suicide amount to Coercion?
  3. d) On whom the burden of proof lies in case of Coercion

 

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Business Strategy

 

  1. What is the best option, in your view, for DD?
  2. Analyze the SWOT factors the DD has.

iii.       Why do you think that the proposed alternative is the best?

  1. a) What is SWOT Analysis?
  2. b) What are the strength of PTC?
  3. c) What are the weaknesses of PTC for entering into the branded snacks market?
  4. d) What kind of marketing strategy was formulated and implemented for Ringo?

What else need to be done by Ringo so as to enlarge its market?

  1. What do you understand by the term Vision? What is the difference between ‘Vision’ and ‘Mission’? What vision Dr. Sukumar has at the time of inheritance of Dey’s lab? Has it been achieved?
  2. For growth           what   business   strategy   has   been      adopted   Sukumar?

iii. What        is   the            marketing   strategy   of   Dr.        Sukumar       to   competitors?

  1. In your opinion what could be the biggest weakness in Dr. Sukumar’s business strategy?
  2. Identify and discuss briefly, the three themes of strategy implementation of activating strategies, managing change and achieving effectiveness in the case of Deepak Nitrite.
  3. picking up data from the case, demonstrate how formulation and implementation of strategy are interdependent.

 

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Clinical Research Management

 

  1. Write a note on various phases of clinical trials
  2. Explain patient inclusion and exclusion criteria in relation to clinical research protocol.
  3. Define randomization and explain different methods of randomization.
  4. Write a note on following documents in a clinical study-

(i) Investigator’s brochure (IB)

(ii) Case report form (CRF)

  1. Write a short note on Schedule Y of clinical research.
  2. Describe the general measures taken in an event of clinical drug toxicity.
  3. Write a short note on- Termination of Investigational New Drug Application (IND)
  4. What is clinical hold? Describe grounds for imposition of clinical hold under IND.

 

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Construction Management

 

1.} Explain in brief about the reporting and the monitoring system used in construction?

2.} State the importance of Trade Unions and work committees?

3.} Discuss various phase of a construction project. Discuss in brief the process involved during execution and control phase of the project?

4.} What do you understand by organization culture?

5.} List the advantages of centralized and decentralized purchasing?

6.} What are the principal methods of taking into account time value of money, while evaluating the soundness of capital project?

7.} What are the factors to be considered before the site work begins to ensure smooth execution of project?

8.} What are cause of dispute in construction contract? Explain the various modes od resolving these

disputes, giving advantage and disadvantage of each?

 

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Consumer Behavior

 

 

CASE 1-TUDOR FASHION

 

Tudor fashions is a four -decade old company .Its two major product lines are footwear and ready -to- wear garments . It was nearly 10am and the company CEO, Prashant Gupta, decided to take a walk in the Connaught place area to observe people in general and office goers in particular, before going to his office on Barakhamba Road .His idea was to have a first – hand feeling of consumer response to the Tudor shoes and observe in general the footwear habit of urban Indians. He parked his car and walked purposefully.

 

 

 

 

  1. What kind of information was the basis for the CEO’s Decision about Tudor shoes?

 

 

  1. Analyze the pros and cons of prashant’s decision about Tudor.

 

 

  1. Suggest an approach which in your view might have been successful in changing consumer’s perceptions and attitudes about Tudor shoes.

 

  1. You are marketing communication consultant. Suggest an ad campaign to help Tudor establish a

 

premium image for its shoes.

 

 

Case 2- Burnol

 

Do marketers have the freedom to reposition a brand? Or can a brand develop a life of its own in the consumer’s mind -and grow so strong as to become intractable?

 

Burnol is available in yellow tube. This burns – relief ointment has been around for six decades – long enough to become generic to the usage category.

 

 

 

  1. Analyze the case and identify the significant issue.

 

  1. What is the consumer’s involvement in such a product category?

 

  1. What strategies would you recommend to change consumer’s attitude towards the brand?

 

  1. Why have attempts to reposition the brand failed? Has it anything to do with consumer’s attitudes or appropriateness of communication messages?

 

Case 3 – Tattoos and Extended Self

 

Most product and services associated with extended self and physically separated from the physically self. Until recently, exceptions were limited primarily to hairstyles and coloring and cosmetics. One could also alter the physical self through excersise, diet, weight training and plastic surgery. In recent years, body piercling and tattooing have become additional ways to alter both the extended self and the

 

physical self. Tattooing is unique (expect for plastic surgery) in that it is a relatively unalterable change to physical self. It can be done primarily for adornment or beauty enhancement reasons. Or, it conserve primarily as public or private symbol.

 

 

  1. What is the significance of acquiring a tattoo in India? Are tattoos considered a way of making a personality statement/

 

  1. Contact two educated persons who wear a tattoo (just not the name).Interview them to find out what does it mean to them?
  2. Interview three of your friends. Find out about their self- concepts and what kind of tattoo

would they like have.

 

 

Case 4 -Galaxy Appliances Ltd.

 

The meeting was being held at the top floor of the head office of Galaxy Appliances Ltd. As members started coming out for lunch, they all were talking with each other. When the lunch was over and all the members assembled back, the excitement and optimism in the room was visible to everybody.

 

The members present in the conference room including the top management team comprising of vice president marketing, general managers marketing of various zones, sales managers along with the regional and district managers from all over the country. The general managers, after their three meetings, had developed a detailed programme for the two new products launched by the company and

the entire team was very impressed.

 

  1. In a traditional society, what factors will influence the buyer Behaviours?

 

  1. What is likely to be the level of consumer involvement, and what advertising message and media will you recommend? Give your reasons.

 

Case-5 – Purchase of a Microwave Oven

 

Ramesh Sikand and his family lived a comfortable two- bedroom flat in a respectable locality in a large city. He was employed with a general insurance company in a supervisory capacity. His wife, Sumita was a teacher in an English medium public school. Both their children, Rachit aged 10 and Sarita aged 8 years, were studying in the same school where Sumita was employed.

 

  1. Discuss whose decision it was to buy a microwave and when was the purchase decision made.

 

  1. What factors influenced the purchase of the microwave?

 

  1. What is likely to be the post-purchase behavior in this case and what is the significance of such behavior?

 

  1. What is the significance of post-purchase behavior for the marketer?

 

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CONSUMER BEHAVIOR

  1. Would marketing in foreign countries require study of a popular country’s culture aspects and buyer behavior before marketing Khadi there? What aspects would need to be studied?
  2. Suggest an approach to make Khadi garments popular among Indian youth.
  3. Discuss whose decision it was to buy a microwave and when was the purchase decision made.
  4. What factors influenced the purchase of the microwave?
  5. What is likely to be the post-purchase behavior in this case and what is the significance of such behavior?
  6. What is the significance of post-purchase behavior for the marketer?
  7. Identify the relevant major problems and issues in this case.
  8. Suggest a strategy to rectify the problems.
  9. Why would some consumers have high-involvement levels in learning about this sales promotion?
  10. Is a level of 75 percent comprehension realistic among those who become aware of an ad? Why or why not?
  11. Do you think such promotions are likely to influence the quality image of the retail store? Explain.
  12. What is the significance of acquiring a tattoo in India? Are tattoos considered a way of making a personality statement/
  13. Contact two educated persons who wear a tattoo (just not the name).Interview them to find out what does it mean to them?
  14. Interview three of your friends. Find out about their self- concepts and what kind of tattoo would they like have.

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CONSUMER BEHAVIOR

  1. What does the purchase of a product like Nike mean to Sunder Singh?
  2. What does the story say about our society and the impact of marketing on consumer behavior?
  3. Explain how the above-mentioned information is likely to benefit a marketer?
  4. Which of the above mentioned types are likely to respond to sales promotion? Explain.
  5. A manufacturer of personal care products in the premium segment starts frequent sales promotions. What is likely to be the impact on the above-mentioned types?
  6. What is likely to be the decision process in case of choosing an airline?
  7. Would this plan suggested by the vice president help in convincing the customers to use Star Airways? Give your reasons.
  8. Has Shobha identified the best target market for Mouse-Rid? Why or why not?
  9. Does Shobha have enough needed data on consumer behaviour? What type of consumer research should Shobha conduct?
  10. What type of advertising can influence consumers for this type of product?
  11. Discuss the nature of problem(s) in this case?
  12. Suggest the kind of consumer research needed?
  13. How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons.
  14. Why would some consumers have high-involvement levels in learning about this sales promotion?

2          Is a level of 75 per cent comprehension realistic among those who become aware of an ad?  Why or why not?

  1. Do you think such promotions are likely to influence the quality image of the retail store? Explain.

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Consumer Behavior

 

 

 

  1. You are the brand manager of a new line of light weight autofocus, economically priced digital cameras. Describe how an understanding of consumer behavior will help you in your segmentation strategy and promotion strategy. What are the consumer behavior variables that are crucial to your understanding of this market ?

 

  1. Gillette, an established market leader in shaving products, is planning a foray into skin care products for men. How can the company use stimulus generalization to market these products ? Can instrumental conditioning also be applied in this marketing situation ? How ?

 

 

  1. You have been asked to advise a means wear apparel manufacturer, to help them suitably segment their market and identify the most appropriate target segment. The company manufactures both formal and casual wear, and has a stylish, up market range. You want or to apply the VALSII typology to help them identify the target segments. Explain how would you utilize this approach and which segments would be the most appropriate for this manufacturer ?

 

  1. Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain what functions do attitudes play in consumer decision making.

 

 

 

  1. How as a marketer of home appliances, would you use the knowledge of post purchase evaluation by consumer, to ensure that your consumers do not experience any dissonance ? Describe the response strategies you will follow

 

 

 

  1. “Consumers are always right, but not always” – Agree (or) Disagree, Support your arguments with and examples

 

 What in your view   are the consumer behavior variables that the
Company should study before rolling out its detailed marketing  effort ?  
(b)Do you agree with the company’s identification of the college going
students as the most attractive segment? If the reference  was  specifically
to the  Indian market, which  other  segment  would  you suggest as being attractive for
the company.                  

 

(c)Advise the company about appropriate promotional appeals to use for the product for the target segment of college student.

 

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CONSUMER BEHAVIOR

 

No. 1

The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry consultant explains that the 32 – ounce Big Gulp is so popular because “people like something large in their hands.  The large the better.”  Hardee’s Monster Burger, complete with two beef patties and five pieces of bacon, weighs in at 63 grams of fat and more than 900 calories.  Clothes have ballooned as well: Kick wear makes women’s jeans with 40 – inch diameter legs.  The standard for TV sets used to be 19 inches; now it’s 32 inches.  Hulking SUVs have replaced tiny sports cars as the status vehicle of the new millennium.  One consumer psychologist theorizes that consuming big things is reassuring: “Large things compensate for our vulnerability,” she says.  “It gives us insulation.  The feeling that we’re less likely to die.”  What’s up with our fascination with bigness?  Is this a uniquely American preference?  Do you believe that “bigger’s better?”  Is this a sound marketing strategy?

 

 

  1. 2

Some die-hard fans were not pleased when the Rolling Stones sold the tune “Start Me Up” for about $4 million to Microsoft, which wanted the classic song to promote its windows 95 launch.  The Beach Boys sold “Good Vibrations” to Cadbury Schweppes for its Sunkist soft drink, Steppenwolf offered its “Born to be Wild” to plug the Mercury Cougar, and even Bob Dylan sold “The Times They Are A- Changin” to Coopers & Lybrand (now called price Waterhouse Coopers).  Other rock legends have refused to play the commercial game, including Bruce Springsteen, the Grateful Dead, Led Zeppelin, Fleetwood Mac, R.E.M. and U2.  According to U2’s manager, “Rock’ n roll is the last vestige of independence.  It is undignified to put that creative effort and hard work to the disposal of a soft drink or beer or car.”  Singer Neil Young is especially adamant about not selling out; in his song “This Note’s for you,” he croons, “Ain’t singing for Pepsi, ain’t singing for Coke, I don’t sing for nobody, makes me look like a joke”.  What’s your take on this issue?  How do you react when one of your favorite songs turns up in a commercial?  Is this use of nostalgia an effective way to market a product?  Why or why not?

 

  1. 3

Some market analysts see a shift in values among young people.  They claim that this generation has not had a lot of stability in their lives. They are fed up with superficial relationships, and are yearning for a return to tradition.  This change is reflected in attitudes toward marriage and family.  One survey of 22 –24 year old women found that 82 percent thought motherhood was the most important job in the world.  Brides’ magazine reports a swing toward traditional weddings – 80 percent of brides today are tossing their garters.  Daddy walks 78 percent of them down the aisle.  So, what’s your take on this?  Are young people indeed returning to the value of their parents (or even their grandparents)?  How have these changes influenced your perspective on marriage and family?

 

  1. 4

Does sex sell?  There’s certainly enough of it around, whether in print ads, television commercials, or on Web sites.  When Victoria’s Secret broadcast a provocative fashion show of skimpy lingerie live on the Web (after advertising the show on the Super Bowl) 1.5 million visitors checked out the site before it crashed due to an excessive number of hits.  Of course, the retailer was taking a risk since by its own estimate 90 percent of its sales are from women.  Some of them did not like this display of skin.  One customer said she did not feel comfortable watching the Super Bowl ad with her boyfriend: “It’s not that I’m offended by it; it just makes me feel inferior”.

Perhaps the appropriate question is not does sex sell, but should sex sell?  What are your feelings about the blatant use of sex to sell products? Do you think this tactic works better when selling to men than to women?  Does exposure to unbelievably attractive men and women models only make the rest of us “normal” folks unhappy and insecure? Under what conditions (if any) should sex be used as a marketing strategy?

 

  1. 5

New interactive tools are being introduced that allow surfers on sites such as landsend.com to view apparel product selections on virtual models in full, 360 – degree rotational view.   In some cases the viewer can modify the bodies, face, skin coloring, and the hairstyles of these models.  In others, the consumer can project his or her own likeness into the space by scanning a photo into a “makeover” program.  Boo.com plans to offer – 3-D pictures that can be rotated for close looks, even down to the stitching on a sweater, as well as online mannequins that will incorporate photos of shoppers and mimic voice patterns.  Visit landsend.com or another site that offers a personalized mannequin.  Surf around.  Try on some clothes.  How was your experience – how helpful was this mannequin?  When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body?  What advice can give Web site designers who are trying to personalize theses shopping environments by creating life – like models to guide you through the site?

  1. 6

Religious symbolism increasingly is being used in advertising, even though some people object to this practice.  For example, a French Volkswagen ad for the relaunch of the Golf showed a modern version of the Last Supper with the tagline, “Let’s us rejoice, my friends, for a new Golf has been born.”  A group of clergy in France sued the company and the ad had to be removed from 10,000 billboards.  One of the bishops involved in the suit said, “Advertising experts have told us that ads aim for the sacred in order to shock, because using sex does work anymore.”  Do you agree? Should religion be used to market products?  Do you find this strategy effective or offensive?  When and where is this appropriate, if at all?

  1. 7.

Boots with six – inch heels are the latest fashion rage among young Japanese women.  Several teens have died after tripping over their shoes and fracturing their skulls.  However, followers of the style claim they  are willing to risk twisted ankles, broken bones, bruised faces, and other dangers associated with the platform shoes.  One teenager said, “ I’ve fallen and twisted my ankle many times, but they are so cute that I won’t give them up until they go out of fashion.”   Many consumers around the world seem to be willing to suffer for the sake of fashion.  Others argue that we are merely pawns in the hands of designers, who conspire to force unwieldy fashions down our throats.  What do you think ?  What is and what should be the role of fashion in our society ?  How important is it for people to be in style ?  What are the pros and cons of keeping up with the latest fashions ?  Do you believe that we are at the mercy of designers.

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Corporate Training

  1. Explain the effectiveness of a training programme with suitable examples.
  2. Is video the most effective way to achieve training objective?
  3. Discuss the merits and demerits of on the corporate training method.
  4. Differentiate training, education and development
  5. How will you evaluate the effectiveness of training programme? Explain with examples
  6. Explain the process and components of management development
  7. Explain the various method available for evaluating the effectiveness of training programmes
  8. Highlight the popular methods of training programme

 

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COST ACCOUNTING MANAGEMENT

 

 

Q 1. Mention major items of expenses or income, which will appear in financial accounts, but will not normally appear in cost accounts.

Q 2. What is standard costing and how would you distinguish it from budgetary control

Q 3. If a company sells more units than it produces, would the the profits reported by absorption costing tend to be higher or lower than the profits reported by variable costing ?why?

Q 4. Why is operating costing called service costing ? describe in brief the cost accumulating procedure under operating costing.

Q 5. Discuss the accounting treatment of the spoilage and defectives in cost accounts.

Q 6. Explain the meaning of batch costing how does such accosting differ from job costing?

Q 7. Discuss briefly the principle to be followed while taking credit for profit on incomplete contracts?

Q 8. Discuss the various methods of treatment of research and development costs in cost account.

 

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          Customer Relationship Management

 

 

 

  1. Define different types of customers, their relationship styles and types of relationship.

 

 

  1. Explain all building blocks of CRM plan with proper examples.

 

 

  1. Explain 360° view of analytical CRM with diagram.

 

 

  1. “Relationship needs arise out of few goals”. Discuss.

 

 

  1. Draw a list of Parameters involved in defining technical requirements.

 

 

  1. “CRM is emerging as a most important factor affecting business growth”. Explain the statement.

 

 

  1. What do you mean by Sales Force Automation? What are the advantages of sales force automation?

 

 

  1. Differentiate between partner Relationship Management and Customer Relationship Management. What is the necessity of CRM? Discuss.

 

 

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ENTERPRENURE MANAGEMENT

 

  1. Suppose that Kimberly –Clark, the large paper products firm, hired you to assess its level of entrepreneurial intensity. What three factor would you study to determine how entrepreneurial Kimberly –Clark is at this point in time? How would you determine if these factors were present?

 

  1. Kevin, a software engineer, plans to write a memo to his boss describing an idea he has for a new software product. Kevin wants to convince his boss that his idea represents an opportunity the firm should pursue. In your opinion, what should Kevin put in the memo

 

  1. Kate Wilson has developed an innovative suite of software products for K-12 school. She is wondering if now is a good time to launch a business to sell her products. What factors should Kate consider in making this determination?

 

  1. Give a brief account of the origin of the term ‘entrepreneur’

 

  1. Describe any five qualities of a successful entrepreneur

 

  1. What do you understand by women entrepreneurship?

 

  1. Describe the functions and role of women entrepreneurs.

 

  1. Explain various barriers to entrepreneurship development]

 

 

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Environment Management

 

  1. “Environmental law’ is the need of the hour”. Comment using suitable examples.

 

  1. What is the use of conducting Environmental Impact assessment (EIA) ? Discuss briefly on its assessment.
  2. Which are the major industries that contribute to industrial pollution ? Analyze.

 

  1. Suggest a plan of action for the NGO Non-Government organization to increase the awareness for SPCA (Society for Prevention of Cruelty to Animals).
  2. Explain Environmental Management system (EMS) and ISO 14000 standards.

 

  1. How the companies control their pollution problems effectively?

 

  1. “FCo-labelling and Green Procurement” – explain the meeting and also how it help the industries protect the environment.
  2. What does the term “Waste treatment” mean? Why is treatment important.

 

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Finance & Cost Accounting

 

  1. List out the differences between funds flow and cash flow statement. What is main purpose of a Balance sheet?
  2. Explain the rules and regulations of International Accounting Standards
  3. What is main purpose of a journal and ledger process in maintaining the accounting records?
  4. Discuss the utility of ratios from various stakeholder perspectives. Also identify the three key financial ratios from each stake holder’s perspective?
  5. Explain the various role performed by a modern management accountant.

 

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Finance Management

 

  • List out the differences between funds flow and cash flow statement.

 

  • Examine the break-even analysis with suitable examples and workings.

 

  • Explain the rules and regulations of International Accounting Standards.

 

  • Write an essay about common size and comparative statements.

 

  • Bring your attention on classification of budgets with suitable examples.

 

  • From the following figures given to you calculate material variances. Production for the period, 192 units.

Particulars Material X Material Y Standard price per tonne Rs. 240 Rs. 320

Actual price paid per tonne Rs. 227.50 Rs. 308 Actual weights 16 tonnes 13 tonnes

 

The standard production for the period represented by the above figures is 400 units for which the standard quantity allowance for material are 30 tonnes of X and 25 tonnes of Y.

 

 

  1. The comparative Balance Sheets of M/s Ram Brothers for the two years were as follows :

 

(a)       Net Profit for the year 1995 amounted to Rs. 60,000.

 

(b)       During the year a machine costing Rs. 25,000 (accumulated depreciation Rs. 10,000) was sold for Rs. 13,000. The provision for depreciation against machinery as on 31.12.1994 was Rs. 50,000 and on 31.12.1995 Rs. 85,000. You are required to prepare a cash flow statement.

 

  1. 8. The capital of Everest Co. Ltd. is as follows :

 

(a)       Closing stock Rs. 6,800.

 

(b)       Machinery is to depreciated by 10% and patents  by 20%.

 

(c)       Salaries outstanding Rs. 1,500.

 

(d)       Insurance includes a premium of Rs. 170 on a policy expiring on 31.12.1998.

 

(e)       Further bad debts are Rs. 700.

 

(f)        Rent receivable Rs. 1,000.

 

Prepare Trading and Profit and Loss a/c and Balance Sheet.

 

  1. Explain the various role performed by a modern management accountant.

 

 

 

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Finance Management

 

  1. ”The modern approach is an improvement over the traditional approach of financial management.”Do you agree?

 

  1. A company has Rs.200000 as EBIT .It has Rs.1000000,10% debentures .The equity capitalization rate (Ke)of the company is 12.5%.Find out the value of the firm under Net Income Approach. Also prove the NI approach.

 

  1. A company earns Rs.5 per share ;it is capitalized at a rate of 10% and has a rate of return on investments of 16%. According to Walter’s model what should be the price per share at 50% dividend pay out ratio? Is this the optimum pay out ratio according to Walter?

 

  1. ”The principal focus of finance is on decisions and actions which affect the value of the firm.”How can financial management help to maximize it?

 

  1. Sales Rs.2000000, Variable cost Rs.600000, Fixed costs Rs.100000, Interest Rs.5000

 

  1. i) Using the concept of operating leverage, by what percentage will EBIT increase,if there is a 10% increase in sales?

 

  1. ii) Using the concept of financial leverage, by what percentage will EBT increase,if there is a 6% increase in EBIT?

 

iii) Using the concept of combined leverage, by what percentage will EBT increase,if there is a 6% increase in sales? earnings before interest and taxes (EBIT)

 

  1. ”It is the capital expenditure decision that spells the difference between the business success and business failure.”Do you agree with this statement? Substantiate your views with reasons.

 

  1. X Ltd.,wishes to issue 1000 7% debentures of Rs.100 each for which the expenses of issue would be Rs.5 per debenture .Find out the cost of debenture capital.

 

  1. ”Financial analysis requires an explicit consideration of the time value of money.”Elaborate.

 

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GENERAL MANAGEMENT

  1. Describe how you think new employees Mississippi power “learn” the culture
  2. What stack holder might be important to Mississippi power ?what concern might each of these stack holders have? would these stack holder change if there was a disaster to which the company had to respond?
  3. What could other organization learn from Mississippi power about the importance of organization culture?
  4. What global attitude do you think would most supp ort, promote, and encourage cultural awareness? Explain.
  5. Would legal-political and economic differences play a role as companies design appropriate cultural awareness training for employees? Explain.
  6. Pick one of the countries mentioned in the case and do some cultural research on it. What did you find out about the culture of that country? How might this information affect the way a manager in that country plans, organizes, leads, and controls?
  7. What advice might you give to a manager who has little experience globally?
  8. What barriers to communication were evident at Voyant? What other communication barriers likely existed? Explain.
  9. What suggestions presented in the chapter might Voyant’s employees have used to overcome communication barriers?
  10. Why were the structural changes important to the success of the communication changes?
  11. Why do you think Ernstrom believes that the company’s customers are happier than ever before? What role do you think communication plays?
  12. What HR problems were evident at the Denver Mint?
  13. Some businesses use a zero-tolerance policy—unacceptable and detrimental behavior is not tolerated under any circumstances. Is a zero-tolerance policy an appropriate response for combating sexual harassment? Why or why not?
  14. What types of training might you suggest for the employees of the Denver Mint? Explain what this training should include and how you would present it.
  15. If you were the superintendent in charge of this facility, what steps would you take now that a settlement has been reached to ensure that your workplace becomes a model workplace?
  16. How might value chain management be useful in this type of organizational setting? Explain.
  17. Would Productivity measures be important to a concert tour? How might productivity be measured in this type of organizational setting?

 

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GENERAL MANAGEMENT

 

Q.1: To reduce the trade deficit, and to slow the outsourcing (or off shoring) of U.S. jobs, many people encourage Americans to insist on purchasing consumer goods made in the United States. What are the advantage and disadvantage of a buy American policy?

Q.2: A manufacturing supervisor changed his sex from male to female, and took a medical leave of absence during the final stages of the transformation. Upon her return, she wanted her old job back. The company offered her a technician’s job but refused to reappoint her as supervisor, saying she would create too many distractions. Describe whether you think this situation is a question of job discrimination?

Q.3: For what type of leadership situation might a transformational leader be inappropriate?

Q .4: Think back to the executive who recognized employees with motivational stickers, such as “Dynamite.” What impact might such a sticker have on your job performance and satisfaction?

Q.5: How might understanding the steps in the communication process help managers and staff professionals do a better job?

Q.6: In what way is participating on a spots team, in a musical band, or in an orchestra good participation for being a member of a work group on the job?

Q.7: Why don’t managers who are great controllers generally receive as much publicity as managers who are great leaders?

Q.8: Why should management be willing to rehabilitate employees through an employee assistance program when so many workers have been downsized in recent years?

Q.9 What are some examples in modern world politics that can be explained by game theory and or chaos ?

Q.10: Who are the stakeholder’s networks and coalitions to influences stakeholders?

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GENERAL MANAGEMENT

  1. What is spirituality?
  2. Is this topic appropriate for businesses?
  3. What are the arguments for and against its inclusion in businesses?
  4. Why was Ghosn successful at Nissan in Japan?
  5. How non-Japanese were his managerial action?
  6. What MBO concept did Ghosn apply?
  7. Can Ghosn success at Nissan be repeated at Renault? Why or why not?
  8. What are the management issues in this case
  9. What did Coke do and what could have been done differently?
  10. What are the key factors that were or should have been considered by management?
  11. What are the advantages and disadvantages of centralization and decentralization?
  12. What was the rationale for the Ford 2000 program?
  13. Why did Ford change from decentralization to centralization to recentralization?
  14. Why did Ford establish a luxury car division?
  15. Do you think Ford will be in the competitive global market? Why or why not?

1) What is your assessment of Barrett’s performance and his vision for Intel? Is he the right person for the job at Intel?

2) What are some problems associated with frequent reorganization?

3) What are the pros and cons for focusing on the distant futures and the heavy investment in new technologies?

 

 

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General Management

 

  1. What symptom(s) exist in this case to suggest that something has gone wrong?

 

  1. What are the root causes that have led to these symptoms?

 

  1. What actions should the organisation take to correct these problems?

 

  1. What sort of strategy for change management do you suggest for this company?
  2. As a professional manager what would be your role in introducing organization development activities?

 

  1. What type of leadership style will be most suitable for this organization and why?

 

  1. Do you think the company has any orientation programme? If yes, discuss its effectiveness.

 

  1. If employees were properly selected, there should be no need for an orientation programme”. Comment on the statement.

 

  1. If You were Patil, how would you react to the above situation?
  2. Discuss the purpose of orientation. What are various requisites of an effective programme?

 

  1. Horizon Ltd is a retail outlet .The attrition rate has been increasing in the organization at a consistent rate. The organization feels that there is something going wrong while selecting the employees and the people selected are wrong fit to the organization. You

 

being hired as a consultant, study the drawbacks in the selection process and suggest and ideal selection process with the top management of the company.

 

 

 

2. Wellness Ltd is a pharmaceutical company. There is a problem in the productivity and
  the motivational level of the workers. You playing the role of Frederick Taylor, please
  suggest the necessary changes.  
3. Design a BCG Matrix from any one of the 3 organizations;  

 

  • Reliance

 

  • Hyundai

 

  • Godrej

 

  • Parle

 

 

  1. How do Traditional, Behavioral and Interactions views explain the process of conflict? Evaluate the changes, which take place within and between the groups as a result of long–standing inter-group conflict.

 

 

  1. Why should management be willing to rehabilitate employees through an employee assistance program when so many workers have been downsized in recent years?

 

  1. For what type of leadership situation might a transformational leader be inappropriate?

 

 

 

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General Management

 

 

  1. In your organization, what does your superior expect from you in terms of performance? Is it stated in writing? If you wrote down your job objective and your boss wrote down what he or she expects of you, would the two be consistent?

 

  1. Choose an organization that you know and identify its strengths and weaknesses. What are its special opportunities and threats in the external environment?

 

  1. What were some of the controllable and uncontrollable factors in this case? How should Mr. Kim have responded to those factors?

 

  1. Briefly describe the communication process model. Select a communication problem and determine the cause (or causes) by applying the model in your analysis.

 

  1. How can you distinguish between strategies and policies?

 

  1. Why don’t managers who are great controllers generally receive as much publicity as managers who are great leaders?

 

  1. What is an assessment center? How does it work? Would you like to participate in such a center? Why or why not?

 

  1. Why is real-time information not good enough for effective control?

 

  1. Give examples of how information technology has affected you.

 

  1. What are the major social responsibilities of business managers? Of public administrators? Have these responsibilities changed over the years? How?

 

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GENERAL MANAGEMENT

 

Q 1. How were principles of delegation and decentralization incorporated into Cine – Made operations?

Q 2. What are the sources and uses of power at Cin – Made?

Q 3. What were some of the barriers to delegation and empowerment at Cin –Made?

  1. What specific errors did Warren and Carol Oats make during their first week in Japan?
  2. If you were talking to a non-U.S. businessperson making a first contact with an American company, what advice would you give?
  3. What are the management issues in this case
  4. What did Coke do and what could have been done differently?
  5. What are the key factors that were or should have been considered by management?
  6. What are the advantages and disadvantages of centralization and decentralization?
  7. What was the rationale for the Ford 2000 program?
  8. Why did Ford change from decentralization to centralization to recentralization?
  9. Why did Ford establish a luxury car division?
  10. Do you think Ford will be in the competitive global market? Why or why not?

1) What is your assessment of Barrett’s performance and his vision for Intel? Is he the right person for the job at Intel?

2) What are some problems associated with frequent reorganization?

3) What are the pros and cons for focusing on the distant futures and the heavy investment in new technologies?

 

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            Health Care Management

 

 

 

  1. List the common models of Public Private Parhaership in Health Sector. Explain contracting in detail.
  2. How medical System is responsible in promoting the spread of HIV transmission? Explain.

 

 

  1. Write short notes on the following :

 

(u) National policy for empowerment of women

 

  • National Commission of Women

 

 

  • How do the socio-cultural factors influence the gender health ? Explain.

 

 

  • Explain the initiatives taken by United Nations to prevent and control HIV/AIDS in India.

 

 

  • Discuss in brief the following strategic themes of National Population Policy :

 

  • Decentralized Planning and programme implementation

 

  • Empowering women for improved health and nutrition

 

 

  • Why is there an increased attack of Coronary Heart diseases in youth of India? Explain.

 

 

  • Why is yoga becoming a popular system of medicine across the world? State reasons

 

 

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               Hospital Management

 

 

 

  1. Discuss in detail about the line and staff organization with example.

 

 

 

  1. Explain the principles of effective direction.

 

 

  1. How do you motivate the employees of your hospital radiology department?

 

 

  1. Detail the techniques involving in Enterprise Resource Planning.

 

 

  1. Brief the mechanics and benefits of Business process reengineering.

 

 

  1. Discuss the types and process of decision making.

 

  1. Explain structure of hospital organization.

 

 

  1. Write in detail about the importance of leadership in hospitals. Importance of co-ordination in Hospitals.

 

 

  1. Define performance of evaluation and methods of evaluation in hospitals

 

  1. Explain Total Quality Management in Hospitals.

 

 

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HUMAN RESOURCE MANAGEMENT

 

  1. How Does An Employer Prove “Job-Relatedness?”
  2. What Is the Role of Temporary Employment?
  3. What are the yield ratios for each step in the recruitment and selection process? What are the implications of these ratios for future hiring?
  4. Recommend at least three HR planning/recruitment/selection strategies designed to do any of the following: (1) improve customer satisfaction, (2) increase the efficiency of the customer service function, (3) increase the tenure of the customer service reps. (or decrease the need for them).
  5. Think of a work situation in which your organization uses performance appraisal as a basis for any type of personnel decision (e.g., promotions, reductions-in-force, transfer, lay-off, pay, discharge).

Select a situation with which you are very familiar or ask an acquaintance to answer the questions. Respond to each of the items below in this context.

  1. Workers’ compensation programs and the FMLA have proven to be problematic laws for employers Research these laws to determine the recent controversies and proposed solutions.
  2. Should public employees be allowed to strike?
  3. Drug testing should be conducted for all individuals filling sensitive positions and randomly for the entire organization.

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Human Resource Management

 

  1. Whom should the committee choose for the assignment and why?
  2. What problems might each individual encounter in the position?
  3. How might QEC go about minimizing the problems that the chosen person would have in managing the Gaza Strip operations?
  4. What should he do?
  5. What should Sudarshan do?
  6. If the news is broken to Mahesh, how would he react?
  7. If you were giving advice to the Chairman on this matter, what would you recommend?
  8. In the case of the lndane Biscuits, bring out the importance of ‘context’ and ‘credibility’ in

communication.

  1. List the direct and indirect causes for the escalation of tension at Indane Biscuits.
  2. If you were the Personnel Manager what would you do?

 

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HUMAN RESOURCE MANAGEMENT

 

  1. “HR are functions are inter-related to each other” do you agree or disagree. Explain the reason for your answer.
  2. Being an HR manager what suggestions you would give to the organization for making better image in the market.
  3. What do you know job security and why job security is important in the organization?
  4. Shabaz was continuously on leave few days ago, when he ask to explain the reason of leave he said that he was on leave because of illness but when he ask for a prove he fail to present the medical report. What do you think his application for leave should be approved or not? Justify your answer?
  5. Do you agree that employees who pass the socialization are more beneficial and productive then who didn’t know it?
  6. Discuss the role of tactical operational & Strategic managers with the help of hierarchical diagram?
  7. How would you differentiate between extinction and punishment?
  8. Have you ever observed; organizations try to get employees from the competing firms who have complete knowledge about the procedures and operations, with an intention to beat the competitor? Quote one real life example. In your opinion, is it ethically right to do so or not?
  9. Mention any three reasons of failure of international assignments and also give its remedies
  10. Do you agree “Rules and policies are to protect the rights of employees only? Discuss

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HUMAN RESOURCE MANAGEMENT

 

 

  1. Do you think that it is easier to tie human resources to the strategic management process in large or in small organizations? Why?

 

  1. Three popular interventions for enhancing worker satisfaction are job enrichment, job rotation, and role analysis. What are the critical differences between these interventions, and under what conditions might one be preferable to the others?

 

  1. Explain Collective Bargaining and Labor relation?

 

  1. How might the ADA’s reasonable accommodation requirement affect workers such as law enforcement officers and fire fighters?

 

  1. The reasonable woman standard recognizes that women have different ideas of what constitutes appropriate behavior than men have. What are the implications of this distinction? Do you think it is a good or bad idea to make this distinction?

 

  1. Why have the roles and activities of the HR function changed over the past 20 to 30

 

years?  What has been driving this change?  How effectively do you think HR has responded?

 

  1. Some argue that outsourcing an activity is bad because the activity is no longer a means of distinguishing the firm from competitors. (All competitors can buy the same service from the same provider, so it cannot be a source of competitive advantage.) Is this true? If so, why would a firm outsource any activity?

 

  1. Distinguish between concurrent and predictive validation designs, discussing why the latter is to be preferred over the former. Examine each of the nine selection methods discussed in this chapter, and determine which of these would have validity most and least affected by the type of validation design employed.

 

 

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Human Resource Management

 

  1. What symptom(s) exist in this case to suggest that something has gone wrong?
  2. What are the root causes that have led to these symptoms?
  3. What actions should the organisation take to correct these problems?
  4. Do you think that the Bangalore-based company had practised participative management?
  5. If your answer is yes, with what method of participation (you have read in this chapter) do you

relate the above case?

  1. If you were the union leader, would your behaviour have been different? If yes, what would it

be?

  1. If you were in the management, would your attitude have been different? If yes, what would I be?
  2. In the case of the Indane Biscuits, bring out the importance of ‘context’ and ‘credibility’ in

communication.

  1. List the direct and indirect causes for the escalation of tension at Indane Biscuits
  2. If you were the Personnel Manager what would you do
  3. Which theory of motivation do you use to motivate the bus crew? Why?

 

  1. If you were the conductor what would you do?

 

  1. If you were the lady with the pet dog, what would you do?

 

  1. Role play(a) the conversation between the conductor and the lady with sealskin, (b) between

policeman and the fellow passengers, and (c) between the conductor and the driver.

  1. Does the company have an orientation programme? If yes, how effective is it?
  2. If you were Naik what would have you done?

 

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HRM

  1. Employee referral is the best approach to recruitment .What is your view?
  2. Why has “fun at work” been profitable at Hitech?
  3. Explain why the revised performance appraisal system at Wellstar Hospital is more efficient?

 

  1. Do you think the performance appraisal system at Wellstar is aligned with its corporate profile and appropriate for all levels of employees?

 

  1. Considering accreditation requirements which focus on employee development and education, what are your suggestions for changes in the performance appraisal format?

 

  1. How far do you agree with the management that performance appraisal should be discontinued?

 

  • If you were the HR manager, how would you tackle the situation?

 

  1. What modifications would you suggest in the performance appraisal system of the company

 

  1. From the discussion of job analysis information and job design, what actions would you recommend to HR department?

 

  1. Given the problems associated with the second shift, what differences would you look for between first shift and second shift workers?

 

  1. Since the Canadian workers had considerable experience with the equipment but the workers particularly in second shelf in Brazil had very little experience, what implications do you see for the job design?

 

  1. What would you do if you were Mr. Khaitan?

 

  1. How do you think the company got into a situation like this in the first place?

 

 

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INDUSTRIAL MANAGEMENT

  1. Why training of employees is essential? Also discuss the different instructional methods of training?
  2. What is product layout? Give its advantages and disadvantages over process layout.
  3. Discuss the main functions, duties and responsibilities of a personnel manager in a modern industrial organization.
  4. Planning is the basic function of Management. Describe briefly the steps involved in a Planning Process.
  5. Describe the process of Management.
  6. Discuss in detail the various factors that influence the place selection for industrial location.
  7. Define Productivity. How to increase productivity of resources in an organization?
  8. Write Note:- (Any two)
  9. a) What is cost control?
  10. b) Define break even point.
  11. c) Write a note on major cost elements

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INDUSTRIAL RELATION & LABOUR LAW

 

  1. What are the predominant causes of industrial disputes in India? Give suitable examples in support of your answer.
  2. Outline the method of computation of bonus as given in the Payment of Bonus Act, 1965. Explain with examples.
  3. Discuss the rights and liabilities of a registered trade union.
  4. What are the important provisions of the Minimum Wages Act, 1948.
  5. Highlight the provision relating to layout and retrenchment as given as in the Industrial Dispute Act, 1947.
  6. Explain salient feature of Payment of Wages Act, 1936.
  7. Highlight important provisions relating to health and safety of the workers as given in the Factories Act, 1948.
  8. What are the duties and the powers of the Conciliation officers as given in the Industrial Disputes Act, 1947?
  9. Critically examine the role and relevance of trade union in India in the era of Globalization, liberalization and privatization.
  10. Highlight the benefits of worker’s participation in Management, with suitable illustrations.

 

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Information Technology Management

 

  1. Explain any two input devices with the help of diagram.
  2. Explain any two secondary storage devices. Draw diagram also.
  3. Explain various Internet Protocols.
  4. Difference between PROM and EPROM.
  5. How the cells can be unlocked ?
  6. Write short note on :

 

  1. Slide sorter Design template.
  2. (a) What is a firewall ? What are its benefits ?

 

  1. Explain the security threats posed by an insecure Online Banking Website.
  2. Discuss the measure to be considered before going for E – Governance. Also site two project implemented in India.
  3. Explain any two types of Information System.
  4. Explain the perspectives of Human Computer Interface.

 

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Information Technology Management

 

  1. What is a speech recognition system? Explain its types and give logical reasons for why do currently available speech recognition devices have limited success?
  2. What are LCD and DLP projectors? Differentiate them with their working?
  3. Why is documentation necessary in the development of programs? Explain various documenting techniques which are useful for programmers and users?
  4. Explain in detail about any six popular high-level languages?
  5. Why are application software important? In which areas are application software used? Give relevant software names and their use?
  6. Explain how memory protection and process allocation is done by an operating system?
  7. With the help of a block diagram, explain various network topologies present in the computer networks?
  8. What is DBMS and describe its importance in relation to file based systems? Explain various components of DBMS?
  9. What do you mean by electronic mail? How does it work on the Internet?
  10. What is a multimedia system? Explain all desirable features of a good multimedia system.

 

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International Business

 

  1. (a) What are the dimensions of international business?

(b) Discuss the factors that have led to the globalization of business.

  1. Explain any two of the following:

(a) Factors on which ownership strategy depends in the context of international business.

(b) Barriers to overcoming organizational biases in the context of managing a multi-focal strategy.

(c) What are the different mechanisms adopted for coordinating subsidiaries by different MNEs? What is the need for flexibility?

  1. (a) Explain the different Approaches to control in multi-national enterprises.

(b) It has been said that MNCs often introduce new efficiency oriented management practices. What can developing host country learn from the MNCs in this respect?

  1. (a) What factors influence hybrid/mixed strategies involving partial rationalization of production and marketing facilities and partial local manufacturing?

(b) Briefly explain the stages in cross-cultural negotiation process.

  1. Explain the following:

(a) MNEs and New International Economic Order

(b) Dynamics of regional trade groupings

(c) WTO and the promotion and regulation of world trade

 

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International Business

 

  1. How could William H. Pickney acculturate himself in India?
  2. What lessons can Pinckney convey to similar other expatriates?
  1. Where does the joint venture meet the needs of both the partners? Where does it fall short?

 

  1. Why had ABB-PBS failed to realize its technology leadership?

 

  1. What lessons one can draw from this incident for better management of technology transfers?
  1. Why has the late corner’s strategy’ of Toyota failed in China, though it succeeded

in India?

  1. Why has Toyota failed to capture the Chinese market? Why is it trailing behind

its  rivals

1)    Is gross domestic product per capita a useful indicator of international

competitiveness in the EU?

2)   Is it fair to point the blame for the EU’s poor international competitiveness at

inflexible labor markets, regulated goods and services markets, and a general ]

lack of competition? What  alternative explanations might be suggested? What

appears to be the problem with the EU’s banking sector?

3)  Is the number of patents registered a useful indicator of superior international

competitiveness?  Why do you think the USA does well in this area?

4)   Should the EU consider more targeted intervention in the form of subsidies or

strategic trade policy?

  1. What lessons can other MNCs learn from the experience of McDonald’s?
  2. Aware of the food habits of Indians, why did McDonald’s err in mixing beef extract

in the oil used for fries?

  1. How far has McDonald’s succeeded in strategizing and meeting local cultures and

needs?

 

 

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International Business

 

1.} Select an MNC and an Indian firm. Compare and contrast the strategies they formulate, they

implement and the successes or failures they have come across.

2.} Select one MNC and one domestic firm. Study their organization structures. What similarities and dissimilarities do you notice between the two?

3.] Place yourself as the financial officer of a company based in Delhi. Your company wants to set up operations in Dubai but lacks adequate finance to do so. You have several options before you for raising the necessary finance. List the advantages and disadvantages of each option and suggest which options you finally choose.

4.} Study the export procedure followed in old economy firms and compare the procedure with the one followed in software firms in BPO industry.

5.} If you are asked to go on a foreign assignment and are given options of different countries, which country do you prefer and why?

6.} Study why SAARC countries have not been able to make any progress towards economic integration.

7.} Identity at least five Indian companies which are supposed to be ethical in their deals. Collect their balance sheets for a period of ten years. Study their profitability over the decade. See whether the statement that “most successful companies are also ethical firms” is true or false.

8.} Select a neighboring country and study what type of political and legal environments exist there. Study also the impact of these environmental factors on business in that country.

 

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International Business

 

  • Was Global Bank, Pune Branch correct in its argument, as the credit issuing bank?
  • Was the stand taken by The American Bank, New York correct, as the negotiating bank?
  • Elaborate the deficiency of service on the part of the bank, pointed out by the National consumer redressed forum, in the light of the uniform rules for collection ICC publication No.522.
  • Advise the firm about the precautions they should have taken to avoid such a colossal business loss.
  • Discuss the remedial measures the bank in India should take to avoid such damaging judgments by the consumer forums.
  • Elaborate the Supreme Court judgment in the context of the international banking rules and practices, as guided by the ICC publications.
  • Why has the late corner’s strategy’ of Toyota failed in China, though it succeeded in India?
  • Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals?
  • Is gross domestic product per capita a useful indicator of international competitiveness in the EU?
  • Is it fair to point the blame for the EU’s poor international competitiveness at inflexible

labor markets, regulated goods and services markets, and a general lack of competition? What alternative explanations might be suggested? What appears to be the problem with the EU’s banking sector?

  • Is the number of patents registered a useful indicator of superior international

competitiveness? Why do you think the USA does well in this area?

  • Should the EU consider more targeted intervention in the form of subsidies or strategic

trade policy?

  1. What lessons can other MNCs learn from the experience of McDonald’s?
  2. Aware of the food habits of Indians, why did McDonald’s err in mixing beef extract in the oil used for fries?
  3. How far has McDonald’s succeeded in strategizing and meeting local cultures and needs?

 

 

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International Business

 

  • Was Global Bank, Pune Branch correct in its argument, as the credit issuing bank?
  • Was the stand taken by The American Bank, New York correct, as the negotiating bank?
  • Elaborate the deficiency of service on the part of the bank, pointed out by the National consumer redressed forum, in the light of the uniform rules for collection ICC publication No.522.
  • Advise the firm about the precautions they should have taken to avoid such a colossal business loss.
  • Discuss the remedial measures the bank in India should take to avoid such damaging judgments by the consumer forums.
  • Elaborate the Supreme Court judgment in the context of the international banking rules and practices, as guided by the ICC publications.
  • Why has the late corner’s strategy’ of Toyota failed in China, though it succeeded in India?
  • Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals?
  • Is gross domestic product per capita a useful indicator of international competitiveness in the EU?
  • Is it fair to point the blame for the EU’s poor international competitiveness at inflexible labor markets, regulated goods and services markets, and a general lack of competition? What alternative explanations might be suggested? What appears to be the problem with the EU’s banking sector?
  • Is the number of patents registered a useful indicator of superior international

competitiveness? Why do you think the USA does well in this area?

  • Should the EU consider more targeted intervention in the form of subsidies or strategic trade policy?
  1. What lessons can other MNCs learn from the experience of McDonald’s?
  2. Aware of the food habits of Indians, why did McDonald’s err in mixing beef extract in the oil used for fries?
  3. How far has McDonald’s succeeded in strategizing and meeting local cultures and needs?

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International finance Management

 

  1. ‘‘Centralized cash management is a double – edged sword for international working capital management’’ – Discuss.
  2. ‘‘Balance of payments always balances’’ – Comment.
  3. How does the international Monitory fund raise the resources ? What are special drawing rights? Breifly explain the funding facilities provided by IMF to its member countries
  4. How does international financial system differ from domestic financial system?
  5. What is infra-corporate transfer of fund? Explain the variable that influence intra corporate transfer of funds.
  6. Explain purchasing power parity and reason for its deviation. Also discuss its applications.
  7. Critically examine the impact of developments in the emerging foreign exchange markets.
  8. Consider the following data

 

Exchange Rate $ Interest Rate £ Interest Rate Spot 1 $ 1,5753/ £ – –

 

1 month $ 1, 5623/ £ 3% p.a 8.5% p.a

 

3 months $ 1, 5577/ £ 3.5% p.a 7.5% p.a 6 months $ 1.5536/ £ 3.5% p.a 7% p.a

 

  1. Find out the arbitrage possibilities for various periods.

 

  1. Show how interest rate parity will be restored as a result of arbitrage activities.

 

9) You are setting up a project in USA. The estimated NFV is $12 million. Your finance officer started in the report that he has not accounted for foreign exchange risk. He felt that with such a large NPV, the project should be accepted since even a risk adjusted NPV would likely be positive. You have the final decision as to whether to accept or reject the project. What is you decision? Calculate the following rates into outright rates: ii) Indicate their spreads

 

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International finance Management

 

  1. ‘‘Centralized cash management is a double – edged sword for international working capital management’’ – Discuss.
  2. ‘‘Balance of payments always balances’’ – Comment.
  3. How does the international Monitory fund raise the resources ? What are special drawing rights? Breifly explain the funding facilities provided by IMF to its member countries
  4. How does international financial system differ from domestic financial system?
  5. What is infra-corporate transfer of fund? Explain the variable that influence intra corporate transfer of funds.
  6. Explain purchasing power parity and reason for its deviation. Also discuss its applications.
  7. Critically examine the impact of developments in the emerging foreign exchange markets.
  8. Consider the following data

 

Exchange Rate $ Interest Rate £ Interest Rate Spot 1 $ 1,5753/ £ – –

 

1 month $ 1, 5623/ £ 3% p.a 8.5% p.a

 

3 months $ 1, 5577/ £ 3.5% p.a 7.5% p.a 6 months $ 1.5536/ £ 3.5% p.a 7% p.a

 

  1. Find out the arbitrage possibilities for various periods.

 

  1. Show how interest rate parity will be restored as a result of arbitrage activities.

 

9) You are setting up a project in USA. The estimated NFV is $12 million. Your finance officer started in the report that he has not accounted for foreign exchange risk. He felt that with such a large NPV, the project should be accepted since even a risk adjusted NPV would likely be positive. You have the final decision as to whether to accept or reject the project. What is you decision? Calculate the following rates into outright rates: ii) Indicate their spreads

 

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Logistic Management

 

 

 

  1. Explain the scope of logistic management in India context? What are the basic functions of logistic Management?

 

 

  1. How right physical distribution of logistics can help minimizing costs and lead time?

 

 

  1. Explain different kinds of containers used to mobilize logistics.

 

 

  1. What is the role communication plays in logistics management?

 

 

  1. Justify the statement; a customer is satisfied if the consignment is delivered on time”.

 

 

  1. Explain ‘Shortest possible Route’ in the context of solving transportation problems.

 

 

  1. What is meant by physical distribution system? Discuss the major activities involved in physical distribution system.

 

 

  1. Explain the main systems of inventory control recommended for a very large manufacturing organization.

 

  1. When would you recommend a centralized logistics system for a company and why? Compare informal logistical system with a formal one.

 

  1. Explain material handling system of an organization. What factors should be kept in mind in designing an effective material handling system?

 

 

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MANAGEMENT CONTROL SYATEM

  1. Management control is just one of the various types of organizational control’ – Comment.
  2. What are the important considerations which influence the design and implementation of management control system in a public enterprise?
  3. What are the relative strength and weakness of a functionally biased matrix and project-biased matrix?
  4. Design management control system for a company which renders computer services.
  5. What are the characteristics of project organization? Explain how these characteristics affect the control system of a project.
  6. Explain the limitations of zero based budgeting.
  7. Importance of delegation – Discuss.
  8. What are the difficulties in using input costs as a basis for evaluating the performance of an expense centre?

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Management Information System

 

  1. Explain various methods of decision making in any large scale industry with

example.

  1. Define MIS. Discuss application of MIS in Indian industries.
  2. Explain identification and development of INFORMATION SOURCES
  3. Explain the application of MIS in FINANCIAL and PRODUCTION management.
  4. Explain artificial intelligence and expert system with suitable example.
  5. Discuss the relationship between MIS and RDBMS with example.
  6. Write note: Implementation and evaluation of MIS.
  7. What is DSS? Explain DSS with suitable example.
  8. Write note: Knowledgebase management system.
  9. Discuss the use of computers in application of MIS.

 

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Managerial Economics

 

 

Evaluate the following statements using graphical analysis. Provide a brief narrative explanation of your graph to support your evaluation. Make sure the awes and curves in your graphs are properly labeled.

 

  1. A) “When demand for home heating oil increases, a shortage of heating oil will occur.”

 

  1. B) “A decrease in the supply of random access memory (RAM) chips for personal computers causes a shortage of RAM chips.”

Using optimization theory, analyze the following quotations:

 

a)“The optimal number of traffic deaths in the United States is zero.”

 

b)“Any pollution is too much pollution.”

 

c)“We cannot pull U.S. troops of Afghanistan. We have committed so much already.”

 

d)“If Congress cuts out the NASA space station, we will have wasted all the resources that we have already spent on it. Therefore, we must continue funding it.”

 

e)“Since Jet Green Airways has experienced a 25 percent increase in its insurance premium, the airline should increase the number passengers it serves next quarter order to spread the increase in premiums over a larger number of tickets.”

 

Two partners who own progressive Business Solutions, which currently operates out of an office in a small town near Boston, just discovered a vacancy in an office building in downtown Boston. One of the partners favors moving downtown because she believes the additional business gained by moving downtown will exceed the higher rent at the downtown location plus the cost of making the move. The other partner at PBS opposes moving downtown. He argues, ‘we have already paid for office stationery, business cards, and a large sign that cannot be moved or sold. We have spent so much on our current office that we can’t afford to waste this money by moving now.” Evaluate the second partner’s advice not to move downtown.

 

  1. a) Given that Bill can consume only 167 grams of carbohydrates daily, how many cups of each food will he consume daily? Show your work.

 

  1. b) Suppose Bill’s doctor tells him to further reduce his carbohydrate intake to 126 grams per day. What combination will he consume?

 

At a management luncheon, two managers were overheard arguing about the following stamen: “A manager should never hire another worker if the new person causes diminishing returns.” Is this statement correct? If so, why? If not, explain why not.

 

 

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Managerial Economics

 

 

1.Which factors, according to you, are prompting organizations to adopt a package instead of traditional salary?

 

  1. Do you think package compensation is more suitable in modern globalised business? Can you draw some lessons from marginal productivity theory?

 

  1. Do you think that the case supports the efficiently wage theory or bargaining theory? Give arguments in support of your logic.

 

4.Can similar type of strategy by adopted for remunerating other factors of production as well or not?

 

  1. In your opinion what is the future of civil aviation in India? Will LCC dominate the domestic market?

 

  1. Do you think that Jet Airways-Sahara merger will drive others to make similar moves so as to remain in competition?

 

  1. Collect more information of Indian and Jetlite and try to draw a payoff matrix for their prospective moves to venture into LCC segment. (Hint: the payoff matrix may be hypothetical but logically explained).

 

  1. Try to identify various stages of growth of IT industry on basis of information given in the case and present scenario for the future.

 

  1. Study the3 table given. Apply trend projection method on the figures and comment on the trend.

 

  1. Compute a 3 years moving average forecasting for the years 1997-98 through 2003-04

 

  1. What will be the forecasts for 2003-04 for exponential with a = 0.1?

 

  1. What lesson can you draw from the above case regarding consumer behavior?

 

  1. Do you think change in consumer perception in middle class has been instrumental in emergence of multiplexes? What can be the other reason?

 

  1. Observe Table1. Which of the group, according to you, would have demand for multiplexes?

 

  1. Would law of diminishing marginal utility apply to movie watching? Will this affect the growth of multiplexes? Or can it be seen as a case for establishment of multiplexes? Give argument in support of your contention.

 

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Managerial Economics

Case Study 1: Economic Analysis of Organization ABC

Questions:

Q1. Which economic theory is used to solve the problem in the case study?

Q2. Which economics concept is used in this case study?

 

Case Study 2: Kingfisher Airlines Pricing Strategies

Questions:

Q1. What pricing strategy was followed by Kingfisher to complete in the aviation industry? Was it competition or cost-based strategy?

Q2. Do you think that pricing acts as a differentiating factor in the aviation industry?

Case Study 3: The Business Cycle of ABC Country

Questions:

Q1. What are the phases of business cycle explained in the case study?

Q2. What are the main causes of recession in ABC country?

 

Case Study 4: Russian Economy from 1990 to 2007

Questions:

Q1. What are the measures adopted by Boris Yeltsin to overcome inflation?

Q2. What are the measures used by a government for controlling inflation?

 

Case Study 5: Competition in Magazine Industry

Questions:

Q1. What type of market structure is prevailing in the magazine industry? Why?

Q2. What are the problems faced by organizations in the magazine industry due to oligopoly?

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Managerial Economics

 

  1. What would you recommend to the government to create a level playing field for the local firms and the western exporters of meat to India?
  2. Can you cite any other typical product where India’s advantage turns into disadvantages as a result of WTO agreement?

i           Why do you think the absolute value of demand elasticity is less in the short run

than in the long run?

  • Do you think jewelers as a commodity, can also be categorized in the same group as others in the given table? In other words, will it also exhibit change in the demand elasticity between the short and long run? Explain why?
  1. The change in the value of demand elasticity between short and long run is much smaller in case of food than in clothing, what does this reflect about the consumer behavior?

(a)       Is there such a market in India for all the huge plans that they have ?

(b)       Can you support it as a case of economies of scope ?

(c)       Does it not lend to monopolistic conditions ? Give reasons.

  1. Identify the most important factors of production in case of automobile industry. Also attempt to explain the relative significance of each of these factors.
  2. What more information would you like to obtain in order to draw a production function for Maruti Udyog? Explain with logic.
  3. Automobile industry is a good example of capital augmenting technical progress.

Discuss.

  1. As money costs will decrease due to decision to outsource human resource, some real costs and opportunity cost may surface. What could these be?
  2. Elaborate the external and internal economies of scale as occurring to Contract

Counsel.

  1. Can you see some possibility of economies of scope from the information given in the case? Discuss.

 

 

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Marketing Management

1) A leading American fast food company, which specializes in sandwiches and coffee, wishes to enter the Indian market. Having engaged you as consultant to scan the competition for them and identify existing opportunity, what products and firms would you consider as its competitors? What scanning techniques would you apply to analyze competition and submit the report?

 

2) One of the erstwhile leaders in the consumer entertainment electronics has hired your services as a marketing consultant to advice on possible diversification. The company has been considering several products for diversification; some of these are manufacturing and marketing dish antennas, creating a new entertainment company, or entering into feature film production. Evaluate these new product opportunities and give your recommendation to the company with proper justification.

 

3) If you are the purchase manager of an engineering company and you are required to buy consumables, spare parts, and machine tools, how would you use the Internet for buying these items and how would you evaluate the credibility of a vendor on the website?

 

4) If you are the purchase manager of an engineering company and you are required to buy consumables, spare parts, and machine tools, how would you use the Internet for buying these items and how would you evaluate the credibility of a vendor on the website?

 

5) A company wishes to launch a new toothpaste which can effectively prevent cavities and tooth decay. But the toothpaste market is highly crowded with multiple brands. Assume you were to evolve a marketing communication strategy. Which appeal will you use and why?

 

6) “The Indian market is in a growth phase yet the profit margins are declining but costs to serve a customer are increasing every day”.Given this situation many retail stores seem to be closing their shops in the Malls of Gurgaon. If you were to advise Pizza Hut which is one such retail outlet what advice will you give? What advice will you give to mall management?

 

7) What is strategic orientation? How relevant is it in the contemporary Indian environment?

 

8) The cable television industry is a relatively new industry in the country. It has been growing at a

high rate but is beset with several problems. A leading news magazine has decided to diversify into cable and satellite television and has appointed you as its marketing manager. How will you position your products? Whom would you target? What marketing strategy will you like to evolve

to gain a foot hold in the market?

 

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Marketing Management

  1. From a marketing perspective, what has Guinness done to ensure its longevity?

 

  1. How would you characterize the Guinness brand?

 

  1. What could Guinness do to attract younger drinkers? And to retain its older loyal customer base? Can both be done at the same time?

 

  1. Is the quick- pour concept a good or bad idea? Why?
  1. Discuss the micro and macro forces that are affecting the music industry.

 

  1. Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment?

 

Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective.

 

1.} From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.

 

2.} Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their “reference.”

 

3.} Brands can be differentiated on the basis of many variables; however, four  differentiation strategies are emphasized in the text. List and briefly characterize the three  differentiation strategies.

 

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Marketing Management

 

  1. What elements of promotion mix would be more appropriate for the company

to market blood pressure instruments, and why?

  1. What should be the long run promotional strategy for the company?

Discuss the micro and macro forces that are affecting the music industry.

  1. Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment?
  2. Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective.

 

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Marketing Management

  1. In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. List and briefly discuss five reasons why this might happen.

 

 

  1. Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly characterize the three differentiation strategies.

 

 

  1. Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their

reference.”

 

 

  1. What are the three types of costs a company might incur? How do they differ?

 

  1. From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.

 

  1. Assume you are a marketing manager that wishes pursue a process of strategic brand management. List the four main steps that you would most likely go through to accomplish this task.

 

  1. How do opinion leaders mediate the affect of mass communications?

 

  1. Give an example of a “branded customer experience.”

 

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Marketing Management

 

  1. “Marketing research is the key to the success of a company.” Discuss the above statement, keeping in view an example of the recent past where application of market research helped in formulating the right marketing strategy.

 

  1. Identify the advertising medium which is more effective in terms of cost and reach in relation to other media available to the marketer. Illustrate your responses with a specific advertising campaign.

 

  1. As the marketing chief of a highly progressive herbal skin care company, poised to tap and penetrate the south Indian market, what kind of marketing organization you like to evolve?

 

  1. All organization needs marketing”. Do you agree with this statement? If so, give reasons in support of your answer along with relevant examples from business and non-business sectors.

 

  1. Define the term marketing. Discuss the scope and appropriateness of marketing function in satisfying human needs and wants. Given suitable examples.
  2. Are intermediaries and their functions necessary aspects of marketing channels? Give reasons

 

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Marketing Management

  1. In what ways do the reference programs create added value for Siebel’s and Sun Microsystems’ B2B customers?

 

  1. How might the reference programs help Siebel and Sun Microsystems predict demand for their products?
  1. How do you think the global reach of the Internet has affected the youth market at which MTV is aimed? Does this make it more or less difficult to devise programming that crosses borders? Why?

 

  1. What should MTVNI do to ensure that cultural traditions and varying styles of humor don’t negatively affect any of its new international programming?
  2. Find an upcoming film that has an official Web site. What feature does the site have? Which ones are designed to deliver information to the public and which are designed to capture information? How successful do you think this site will prove to be as a marketing research tool? Why?
  3. How can filmmakers control the information that appears on the internet? Should they take these steps why or why not?
  4. If Toyota was to broaden its target market for Scion, which segment or segments might the film include?

 

  1. How would you describe Toyota’s positioning strategy for the Scion?
  2. One industry consultant argues that cereal companies should be focusing on new-product innovations instead of on ways to repackage the same old products. Do you agree? Why or why not? Support your answer with evidence from the case or from your reading of the chapter.
  3. How can cereal manufactures reposition their brands in light of today’s hectic lifestyles and even changes in eating habits (like carb avoidance as advocated by the Atkins diet)? What would it take for you to perceive dry cereal as a convenient and healthy food? How do you think companies like Kellogg’s could use your answer to persuade the general public

 

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Marketing Research

  1. What is conjoint analysis? How does it help in marketing research?

 

  1. What is market segmentation? On what ‘basis a market is segmented?

 

  1. What is factor analysis? How does it help in interpretation of results?

 

  1. Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.

 

  1. Describe the precautions that should be taken while conducting marketing research based on secondary data.

 

  1. What are the different Probability Sampling methods ? Explain with the help of examples.
  2. Prepare a suitable marketing research proposal for helping GSL.

 

  1. Develop a suitable questionnaire for the above proposal.

 

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Material Management

 

 

  1. What is the need for International Purchase? Discuss the procedure and problems in International Purchase.
  2. Differentiate between independent and dependent demand inventory. Dependent demand inventory items do not need to be forecast. Why not? Explain with the help of examples?
  3. If you reduce WIP then you expose many organizational bottlenecks.” Comment on this statement. Also, state the reasons for your agreement/disagreement.
  4. Explain how a performance appraisal system can be used in the context of materials management. What are the metrics of performance appraisal in materials management?
  5. What is the scope of materials management? Define the various roles of materials management in the context of internal and external interfaces to a materials management system.
  6. Why is negotiation an important aspect of purchasing? Describe the elements and objectives of negotiation. Also discuss the negotiation process and techniques.
  7. Discuss the various losses in warehouses. What are the reasons of their generation? Discuss the procedure of preventing and controlling losses in a warehouse.
  8. What are the measures you recommend to maintain inventory security in stores? Discuss in brief the problems and their remedies in case of valuation of finished goods and work-in-process inventory.

 

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Material Management

 

  1. Explain the steps involved in systematic material handling analysis.
  2. Explain the different methods of buying goods from abroad.
  3. Discuss the criteria to be taken in to account in vendor rating.
  4. Discuss the role of information in materials management.
  5. Elaborate your understanding regarding analysis of sources of supply and its Evaluation.
  6. What do you mean by Material planning ? Explain the factors affecting it.
  7. Annual requirement of diesel oil for a power station is 120,000 liters. Purchases are made in bulks of 10,000 liters. The ordering cost is Rs. 37.50 per order and inventory carrying cost is Rs. 0.01 per liter. Find: (a) EPQ Total cost
  8. Explain in brief the procedure of purchasing generally followed by an industry.
  9. Discuss the role of material handling equipment in reducing the cost of storage and store room operations.
  10. (a) Describe codification along with its importance.

 

  1. Explain VED analysis. Write its advantages also.

 

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Operation Management

 

  1. What is the vision of AECS? What is the role of operations in meeting it?

 

  1. Can this system be replicated to other aspects of health care? Other services? What will be the problems? What will be the advantages?

 

  1. How do different elements of AECS work together to deliver the vision of Dr. V?

 

  1. What are some of the problems AECS facing? Are they inherent in its model or they could be rectified while keeping the model intact?
  2. Given the activities and precedence relationships described in the (A) case, develop a network diagram for the wedding plans.

 

  1. Identify the paths. Which are critical?

 

  1. What is the maximum cost plan that meets the March 22nd deadline?
  2. Given your answers to the (A) case, describe the effects on the wedding plans of each incident noted in the (B) case.

1 ) Briefly  sketch  the  product  development  process .

 

2 ) What do you mean by continuous improvement ? Give two examples of continuous improvements that organizations undertake .

 

3 ) Suppose you want to visit your bank to deposit your salary cheque and then withdraw some money from your account . Use your know ledge of process mapping  and  draw  the  process .

 

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Operation Management

 

Where are they located? What kind of customers they intend to serve?

 

Do they serve you while you are standing or do they first seat you? How big is their seating capacity?

 

How do they take orders?

 

What is the process of communicating your orders to the others working in the outlet so that you can be served?

 

Are the items prepared after taking your order or are they already prepared?

 

Do they allow any customization in your order or is it one standard order?

 

Do they take large orders for, say, parties?

 

What parts of their processes are visible to you?

 

How do they handle any quality issues which might prop up?

 

Are employees doing skilled work? What kind of job allocation is visible to you?

 

What is the extent of automation? What work is being done manually? What is automated?

 

After completing your meals, what is the process of clearing the table? What could be to motivation behind designing such a process?

 

Do the same kind of operational comparisons for different grocery stores, movie theaters. Car service centers, banks, etc., and see if their operational design gels with the kind of customers they want to serve.

 

1.Using the project planning data from the FPDS, develop a plan that shows what car projects will be happening during the first week of January each year. Assume that the launch date for new models is the first week of August (week 33) each year. Also, assume that the division operates only 50 weeks each year (the division is idle during Christmas and New Year’s each year).

 

2 How are these data useful to the Thunderbird team?

 

3 What additional data would be useful to the team? How would these data be used?

 

4 Given the very dynamic nature of the luxury automobile market, and the complex engineering and design issues associated with building new cars, what would you consider the most important features of a product development system for the Thunderbird product planning group?

 

 

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Operation Management

 

1)         What are the objectives of purchase department? Explain briefly the purchase procedure?

2)        What are the factors to be considered for planning the lay-out of a new factory?

3)        What is waste management? Explain the importance of waste management.

4)        What are the advantages & disadvantages of different types of site location?

5)        What is power supply? What alternative power supplies are available to an industrial unit?

6)        What provisions of Indian Factories Act of 1948 apply to Industrial sanitation? Explain each point clearly.

7)        Explain briefly the functions of production planning & control.

8)        What are the usual errors made in plant location selection?

9)        Explain the steps involved in maintenance job planning and scheduling

10)      Write short notes on any two of the following:

(a)       Material requirement planning. (b)        Safety management (c)      Time study

 

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Operation Management

 

  1. What is the purpose of aggregate production planning? When is aggregated planning most useful? Explain.
  2. Explain in general terms how a safety stock level is determined using customer service level.
  3. Discuss how a quality-management program can affect productivity.
  4. Select three service companies or organizations you are familiar with and indicate how process control charts could be used in each.
  5. Explain the various factors that are to be taken into account for plant location. Discuss in connection with setting up an Automobile industry.
  6. Explain the term ‘Break-even analysis’. Draw imaginary BEP chart and briefly describe its merits and demerits.
  7. Define .Purchase Systems.. What are the common objectives of the purchasing function?
  8. Explain the role of production manager.

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Organizational behavior

  1. Identify several concepts and characteristics from the field of organizational

behavior that this case illustrates?

  1. What advice can you give Tony? How would this advice be supported or tempered

by behavioral concepts and processes?

  1. Is it possible to find an “ideal” place to work? Explain.
  2. How successful do you think Helen Bowers’s new plan will be?
  3. What challenges does Helen confront?
  4. If you were Helen’s consultant, what would you advise her to do
  5. What mistakes has Alex already made in developing a team-based organization?
  6. If Alex were to call you in as a consultant, what would you tell him to do?
  7. Using the organization chart of Evans RV Wholesale Supply and Distribution,

describe how you would put the employees together in teams.

  1. What signs of stress was Larry Field exhibiting?
  2. How was Larry Field trying to cope with his stress? Can you suggest more

effective methods?

 

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Organizational behavior

1) Has Preeti made a good decision about the way she is going to make the decision?

2) Which investment would you choose? Why?

3) Which investment do you think most people would choose?

4) Based on what you have learned about group shift, which investment do you think Preeti’s family will choose?

1) What are some factors that led to groupthink in the cases described here? What can teams do to attempt to prevent groupthink from occurring?

2) How might differences in status among group members contribute to groupthink? For example, how might lower-status members react to a group’s decision? Are lower-status members more or less likely to be dissenters? Why might higher-status group members be mare effective dissenters?

3) Microsoft CEO Steve Ballmer says that he encourages dissent. Can such norms guard against the

occurrence of groupthink? As a manager, how would you try to cultivate norms that prevent groupthink?

4) How might group characteristics such as size and cohesiveness affect groupthink?

1) Why is this group a team?

2) Has anyone in this case acted unethically?

3) What, if any, characteristics of groupthink are manifested in the work team?

4) Has Karan been an effective team leader? Explain your position.

1) Do you believe that team-building activities increase productivity? Why or why not? What other factors might be responsible for increases in profitability following a corporate retreat?

2) What are some other ways besides those described here to build effective teams and increase teamwork among company employees? How might these alternatives be better or worse than corporate retreats?

3) What should companies do about employees who lack athletic talent but are still pressured to participate in physical activities with their colleagues? How might poor performance by those with low athletic ability affect their status within the organization?

4) How might you increase teamwork when team members are not often in direct contact with one another? Can you think of any “electronic” team-building exercises?

  1. What competencies are needed to be creative?
  2. Identify methods through which creativity can be nurtured.

 

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ORGANIZATIONAL BEHAVIOR

 

  1. Describe the nature and scope of organizational psychology.
  2. How are the ‘Hawthorne Experiments’ useful in understanding organizational behavior?
  3. Discuss the determinants of morale.
  4. Explain the concept of ‘‘motivation’’. Describe and erotically evaluate Abraham. H. Maslow ‘‘Need Hierarchy Theory’’.
  5. Explain different styles of leadership and their effect on productivity in various situations.
  6. Discuss ways and means to reduce industrial conflict.
  7. Describe the nature and scope of organizational psychology.
  8. How are the ‘Hawthorne Experiments’ useful in understanding organizational behavior?
  9. Explain the concept of ‘‘motivation’’. Describe and erotically evaluate Abraham. H. Maslow ‘‘Need Hierarchy Theory’’.
  10. Explain different styles of leadership and their effect on productivity in various situations.

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ORGANIZATIONAL BEHAVIOR

  1. Does Clark have any sources of power and any contingencies of power? If so, list and discuss them
  2. To what degree were Clark’s methods of influencing board members the most effective possible under the circumstances presented in the case?
  3. Do you think her methods to get things done at the foundation were ethical? Why or why not?
  4. What can we learn from this exercise about power in organizational hierarchies?
  5. How is this exercise similar to relations in real organizations?
  6. How did students in each group feel about the amount of power they held?
  7. How did they exercise their power in relations with the other groups?
  8. Identify the different conflict episodes that exist in this case. Who was in conflict with whom?
  9. What are the sources of conflict for these conflict incidents?
  10. What conflict management style(s) did Lapierre, the international team, and Gushin

use to resolve these conflicts? What style(s) would have worked best in the  situations?

  1. What conflict management interventions were applied here? Did they work? What

alternative strategies would work best in this situation and in the future?

  1. Do you think women are only suited for stereotyped roles and they should not venture into uncommon fields?
  2. Do men and women require same or different competencies to be leaders in their profess ion?)
  3. Identify the symptoms indicating that problems exist at La Crosse Industries Inc
  4. Use one or more leadership theories to analyze the underlying causes of the current problems at La Crosse Industries. What other organizational behavior theories might also help to explain some of the problems?
  5. What should Gilbert Lacrosse do in this situation?

 

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ORGANIZATIONAL BEHAVIOR

  1. Which of Ellen Crenshaw’s complaints on the surface appear to be valid if they are true? Why? Which ones (if any) are not reasonable? Why?
  2. What misconceptions does the case reveal in the attitudes many people have toward women at work?
  3. If Mr. Ferrell uses the correct counseling techniques, what will his attitude and comments be during the conversation with Ellen? If these complaints accurately portray the situation in the bank, what steps should the bank take to correct the problems? Please be specific.
  4. There’s clearly a communication problem in the Jamaican operation. What factors are

contributing to the lack of communication between the Jamaicans and the management

team? What should be done?

 

  1. Perhaps differences in values are creating problems. How would you guess that the

Jamaicans would rate on the values that Hofstede talks about? What about the British

general manager?

 

  1. The British general manager believes that the Jamaican subordinate is “insubordinate.’’ Is this true? Why does the manager believe it? Explain in terms of the attribution process and communication.
  2. Consider the organizational chart for Fairfields Nursing Home. What problems, if any,

do you see in the planned structure for the nursing home? Do the spans of supervision

seem to be about right?

 

  1. How are the supervisors of the three shifts and the nurses, helpers, and therapist who

report to them different from other workers at the nursing home according to the

planned structure?

 

  1. Does the organization need a mechanistic structure or an organic structure? Why?

 

  1. How would the organization structure look if the organization was organized as a

network structure? Who would the partners be? What would be their responsibilities?

 

  1. What problems exist at the nursing home that aren’t related to its structure?

 

  1. From the brief facts provided here, what would you expect to be the causes of low

levels of accuracy in performance and the high rates of absenteeism, turnover, and job

dissatisfaction?

 

  1. What truths about the workplace should we be able to draw from this situation?

 

  1. What are the advantages of the open-space plan? What are the disadvantages?

 

  1. What are the advantages of the more conventional, closed-off kind of office desing?

What are the disadvantages?

 

  1. What should the people at superior do about their newly identified problem?

 

  1. Which steps of the positively based cognitive-needs concept are shown in this case so

far as Lola is concerned? What does this case reveal about expectancy theory?

 

  1. How would the director of a play or movie motivate Lola? What incentives could be

used?

 

  1. What does this case illustrate that is in keeping with equity theory? Lola says she is

“starving to death.’’ Has she lost her mind? Explain according to equity theory.

 

  1. Marla is currently working as a cashier in a grocery store. Suppose her boss decides

she needs to become more motivated and wants to redesign her job. Briefly discuss

Hackman and Oldham’s theory and apply it to Marla’s situation.

 

 

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Organizational behavior

  1. Within the framework of the emotional intelligence domains of self-awareness, self-management, social awareness, and relationship management, discuss the various factors that might have led to Diana’s failure to be promoted.
  2. What competencies does Diana need to develop to be promotable in the future? What can the company do to support her developmental efforts?
  3. What competencies are needed to be creative?
  4. Identify methods through which creativity can be nurtured.
  5. Based on your knowledge of team dynamics, explain why the packaging department is less productive than other teams at Treetop.
  6. How should Treetop change the nonproductive norms that exist in the packaging group?
  7. What structural and other changes would you recommend that may improve this situation in the long term)
  8. What barriers to effective communication existed in Aluminum Elements Corp? How did the author deal with these? What would you do differently?
  9. Identify and discuss why John was upset at the end of the case. What should the writer do at this time?

1) You have been put in charge of a cross-functional task force that will develop enhanced Internet

banking services for retail customers. The team includes representatives from marketing,

information services, customer service, and accounting, all of whom will move to the same location at

headquarters for three months. Describe the behaviors you might observe during each stage of the team’s development.

2) Informal groups exist in almost every form of social organization. What types of informal groups exist in your classroom? Why are students motivated to belong to these informal groups?

3) You have been assigned to a class project with five other students, none of whom you have met before. To what extent would team cohesiveness improve your team’s performance on this project? What actions would you recommend to build team cohesiveness among student team members in this situation?

4) The late management guru Peter Drucker said, “The now-fashionable team in which everybody works with everybody on everything from the be inning rapidly is becoming a disappointment.” Discuss three problems associated with teams.

5) You have been asked to lead a complex software project over the next year that requires the full- time involvement of approximately 100 people with diverse skills and backgrounds. Using your knowledge of team size, how can you develop an effective team under these conditions?

 

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Principle & Practice of Management

  1. What is your assessment of Daimler-Benz’s operations in many different fields?
  2. Should the various groups operate autonomously? What kinds of activities should be centralized?
  3. Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place, and why did the company venture into aerospace and Inter Services?
  4. Given the apparent mistakes in acquiring no automotive businesses, what should Jurgen Schrempp do now?
  5. What are the advantages and disadvantages of centralization and decentralization?
  6. What was the rationale for the Ford 2000 program?
  7. Why did Ford change from decentralization to centralization to recentralization?
  8. Why did Ford establish a luxury car division?
  9. What are the advantages and disadvantages of a hands-off, decentralized management approach?
  10. How can Daewoo stay competitive with the Japanese?
  11. What are some of the controllable and uncontrollable factors in this case? How should Mr. Kim respond to those factors?
  12. What do you think of Daewoo’s expansion into central Europe? What are the advantages and risks for the company?
  13. What is your assessment of Barrett’s performance and his vision for Intel? Is he the right person for the job at Intel?
  14. What are some problems associated with frequent reorganization?
  15. What are the pros and cons for focusing on the distant futures and the heavy investment in new technologies?
  16. Do you think it is ethical to engage in restructuring and delivering in massive reeducation of position?
  17. Why would other companies agree to study their “best practices”?
  18. What do you think of evaluating the performance of managers not only on the achievement of result,

but also on the degree to which they share the organizational values?

  1. How would you feel of setting unrealistic {stretch} objectives?

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Production & Operation Management

 

  1. Distinguish Production Management and Operations Management. Outline the scope of POM
  2. What is Master production scheduling? Discuss the process of arriving at it in a multi product organization.
  3. What is Methods Study and its objectives? Briefly explain the procedure for Methods Study.
  4. What is productivity? State the methods for improving productivity.
  5. Write short notes on (a) Quality Circles  (b) Six Sigma
  6. Assume that a company has just committed to change from a traditional style of management to one based on TQM. Explain the importance of employee involvement and empowerment in implementing the TQM.
  7. Capacity will be modified in response to demand. Demand will be modified in response to capacity. Which of these two statements is correct? Why?
  8. What are the advantages of product layout and process layout? Describe briefly, when to use product layout vs process layout.

 

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Production & Operation Management

  1. What product s does the Danish company P r e Ventur e A/S, and how well dos e it do it ?
  2. What is t he bus i ne s s model b y Preventers e A/S?
  3. La r s Ko l ind i s f amo us a s t he or gan i z a t io na l innov a tor who made a sma l l

Dan i sh hea r i ng- a id comp any int o an indus t r y lead er wi t h sha r e s on a pa r

wi t h Siemens and Sony . Wha t wa s t ha t compa ny , an d wha t i s t he s t or y ?

  1. Wh a t ar e t he f iv e pha se s in t he l i fe of a s t a r t – up bu s in es s ?
  2. What does the subtitle “ Strengthening the connection while building bridges across Business School Disciplines via Baldrige Quality Aware Criteria” mean?
  3. What “body of knowledge” exists, and how P/OM use it to promote improved business performance and strengthened national competitiveness?
  4. Dr. Curt Reimann was director of the Baldrige Quality Award for omits inception (1987) until 1995 Dr. Reimann says “ the (Baldrige Award) criteria continue to evolve toward integrated performance managemtn.” Let us this IPM and answer the question, “What constitute IPM?
  5. Present director, Dr. Harry says that the Baldrige Award criteria help organizations respond to current challenge: (provide) openness and transparency in governance and ethics, (satisfy) the need to create valve for customers and the business. How can so many good things come out of one award?
  6. Why do some managers believe in a “silver bullet” to solve all problems?
  7. Why is there a lack of system thinking?
  8. Henry Ford changed America and the world with a production process and a business plan that were unlike anything that had ever tried before. What was unique about this production process?
  9. With respect to Question1, What was so special about the business plan?
  10. Why was there an anti-auto feeling in the United States before Ford’s Model –T was introduced in October 1908?
  11. What happened to this “one mode” market?

 

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               Production Management

 

 

  1. A small manufacturer buys a set of steel brackets at Rs. 40 per pair. He does havethe capacity to produce the same at his workshop. However he has to incur a fixed cost of Rs. 30,000 and a variable cost of Rs. 10 per pair of brackets. He has firm orders for 2000 assemblies each requiring a pair of brackets. His selling price is Rs. 16 per pair of brackets. What should he do ? Buy brackets or produce them himself.

 

 

  1. “Good working conditions lead to higher productivity”. Discuss.

 

  1. Discuss the factors to be considered while selecting a “Factory site”

 

  1. Explain the various factors to be cionsidered in rating a vendor.

 

  1. Assume that a company has just committed to change from a traditional style of management to one based on TQM. Explain the importance of employee involvement and empowerment in implementing the TQM.

 

 

  1. Name of the tasks, task times and required immediate predecessors are given below for a food processing plant:
Task Task Time (in Immediate  
 
  minutes) Predecessors  
       
A 3 None  
       
B 6 A  
       
C 7 A  
       
D 5 A  
       
E 2 A  
       
F 4 C,B  
       
G 5 C  
       
H 5 D,E,F,G  
       

The Plant has desired output of 7600 units per week. The plant operates for 5 days per week, three shifts per day and eight hours per shift at 90 percent efficiency. Draw the precedence diagram. Calculate the required cycle time, line efficiency and balance delay, for the above operations.

 

 

 

  1. Briefly discuss the concepts of JIT in the context of manufacturing systems. What are the most critical things needed to implement JIT? Discuss how JIT reduces costs of material, labour and overheads.

 

 

  1. Write short notes on the following :

 

  • Quality assurance and total quality

 

  • Economic Order Quantity (EQQ)

 

  • Advantage of process layout

 

  • Work measurement techniques

 

 

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Project Management

  1. Define Project. What are the five characteristics that help differentiate projects from other functions carried out in the daily operation of the organization.

2)        Under what condition would it be advisable to use a strong matrix instead of a dedicated project team?

3)        What do you believe is more important for successfully completing a project, the formal project management structure or the cultural of the parent’s organization?

4)        You are in charge of organizing a dinner-dance concert for a local charity. You have reserved a hall that will seat 30 couple and have hired a jazz combo

  1. Develop a scope statement for this project that contains example of all the elements, assume that the event will occur in four week and provide your best guess estimate of the date for a mile stone s.
  2. b) What would the priorities likely be for this project

5) Develop a community plans for an airport security project, The project entails installing the hard ware and software system that

1) scan passenger eyes

2) fingerprints the passengers and

3) transmits the information to a central location for a evolution.

6) Project risk can/cannot be eliminated if the project is carefully planned. Explained.

7) Explain the difference between budget reserved and management reserves.

8) Present six reason scheduling resources is an important task.

9) Why is conductor of an orchestra an appropriate metaphor being a project manager? What aspects of project managing are not reflected by this metaphor? Can you think of other metaphors that would be appropriate?

10) What are the difference between the five stage model of team development and the punctuated equilibrium model?

 

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Project Management

 

  1. What quality control methods prevalent in project management? Explain why TQM is important in project management,

 

  1. Explain the finalization of project implementation schedule.

 

  1. Discuss the problems in organizing human resource in a project.

 

  1. Define ‘organizing systems’. Discuss the various designs of systems.

 

  1. What are the factors, which control the cost of a project? Discuss briefly on each. How does time over-run affect the project cost?

 

  1. Bring out the difference between CPM (Critical Path Method) and PERT (Program Evaluation and Review Techniques) and their suitability of use. Explain critical path for the above with suitable examples.
  2. What is resource leveling in relation to PERT/CPM? 10+30 (b) List of activities for erecting a canteen in the factory is given below with other relevant details. Job A must precede all others while job E must follow all others. Apart from this, jobs can run concurrently also:

 

  1. Draw the network and identify critical path

 

  1. Crash the network fully to find out minimum duration.

 

  1. If indirect costs are Rs. 300/day determine the time-cost trade off for the project. The time and cost estimates of different activities of a project and their precedence relationship are ‘ given below:

 

Overhead costs amount to Rs. 1,000 per week. It is stipulated that the contractor will have to pay a penalty of Rs. 2,000 per week for completing the project beyond 16 weeks

 

  1. Show the critical path in the network Diagram.

 

  1. Find out the cost slope for every activity using normal and crash date for time and cost.

 

  1. Crash the project to 16 weeks, Estimate the total cost of crashing.

 

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Project Management

  1. What happens if these are not present?
  2. You manage a hotel resort located on the South Beach on the Island of Kaui in Hawaii. You are shifting the focus of your resort from a traditional fun-in-the-sun destination to eco-tourism. How would you classify the following projects in terms of compliance, strategic, and operational?
  3. How would you respond and why?
  4. Why is a conductor of an orchestra an appropriate metaphor for being a project manager? What aspects of project managing are not reflected by this metaphor? Can you think of other metaphors that would be appropriate?
  5. If you were Steele, what would you do?
  6. What, if anything, could Steele have done differently to avoid this problem?
  7. What could the management of Cerberus do to more effectively manage situations like this?

1) Explain the difference between budget reserved and management reserves

2) Present six reason scheduling resources is an important task.

3) What are the difference between the five stage model of team development and the

punctuated equilibrium model?

4) Under what condition would it be advisable to use a strong matrix instead of a dedicated project team?

5) Define Project. What are the five characteristics that help differentiate projects from

other functions carried out in the daily operation of the organization?

 

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QUANTITATIVE METHODS

1) A manufacturer o f baby doll s makes three types o f doll s: Doll A , Doll B , and Doll C

Processing o f these doll s i s done on three machines , M1 , M2 and M3 . Doll A requires 2 hours on ma chine M1 and 3 hours on machine M3 .while doll C requires 5 hours on

ma chine M2 and 4 hours on machine M3 . There a re 8 hours o f time per day available on Ma chine M1 , 10 hours o f time available on ma chine M2 and 15 hours o f time per day available on machine M3 , The profit gained from doll A i s R s 3 per doll , from doll B is R s 5 per doll and from doll C is R s 4 per doll .

What should be the daily production o f each type o f doll s? Which ma chine(s) would be idle ac cording to this plan? By how much?

2) Write a note on the economic interpretation o f the dual.

3) Explain the transportation method o f solving a transportation problem . Al so give its schematic .

4) What do you understand by an assignment problem ? Give a brief outline for solving it .

6) Discuss the cu t ting-plane algorithm for solving integer programming problems .

7) How would you u se Gant t Chart for solving sequencing problem? Why i s i t not

employed for solving larger problem ?

8) What are the relevant costs for inventory decision s? How are they obtained in real life situation s?

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RETAIL MANAGEMENT

Q1) What are Retailing? Explain the functions of retailing.

Q2) Describe in detail various ‘theories of retailing’.

Q3) What are the several types of store locations ? Discuss.

Q4) Describe three type of shopping centers.

Q5) What is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing strategies’ in Retailing .

Q6) What is meant by ‘Relationship Marketing’ ? Compare and contrast the relationship marketing in organized and unorganized retail sectors.

Q7) What are different ‘Retail promotion strategies’? Why media selection is a very important issue in retail management.

Q8) What do you mean by sales promotion? Write in detail different tools of sales promotion.

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Software Project Management

  1. How does the requirement process can be explained?
  2. What is step wise project planning? Draw a diagram for an overview of stepwise planning.
  3. i) Write the basis for software estimating
  4. What is network planning model? How to formulate network model?
  5. Explain the method of estimating the duration of an activity.
  6. Explain top-down project schedule plan.
  7. Explain the functions and responsibilities of software configuration management.
  8. Discuss in detail any one tool for project management.
  9. Discuss risk management in software development.
  10. Write a case study of a Software Project Management System for an automated education system which contains the requirement, gathering, planning, Implementation, Test Cases and Staffing.

 

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Software Project Management

  1. What is LOC? Explain disadvantage of this method as a measure of size of a software. Compare Halstead’s length and volume measures of size with LOC measure by giving suitable example.
  1. What is the use of the following tools in Software Project Scheduling? Also, mention its significance:

 

  • WBS

 

  • CPM

 

  • PERT charts
  1. Suppose you are developing a software product in the organic mode. You have estimated the size of the product to be about 1,00, 000 lines of code. Compute the nominal effort and development time.
  2. What is a Software Process? Why it is required to model a software process? List various tools available for process modeling. Explain any one tool with an example.
  3. Define term resource in Project Management. What types of resources are required to develop a software project? Explain the significance of resource allocation phase.
  4. What is significance and role of Project Closure Analysis in Software Project Management? Write steps to perform closure analysis.
  5. What is Software Reliability? How it is different from Hardware Reliability?
  6. Why is it important to track the progress of a project? Explain various monitoring and controlling techniques to track the project progress.

 

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Strategic Management

 

  1. What is the best option, in your view, for DD?

 

  1. Analyse the SWOT factors the DD has.

 

  1. Why do you think that the proposed alternative is the best?
  2. a) What is SWOT Analysis?
  3. b) What are the strength of PTC?
  4. c) What are the weaknesses of PTC for entering into the branded snacks market?
  5. d) What kind of marketing strategy was formulated and implemented for Ringo?

What else need to be done by Ringo so as to enlarge its market?

  1. What do you understand by the term Vision? What is the difference between ‘Vision’ and ‘Mission’? What vision Dr. Sukumar has at the time of inheritance of Dey’s lab? Has it been

achieved?

  1. For growth           what   business   strategy   has   been      adopted   by   Dr.      Sukumar?

iii.What  is   the            marketing   strategy   of   Dr.        Sukumar       to   overtake  its    competitors?

  1. In your opinion what could be the biggest weakness in Dr. Sukumar’s business strategy?
  2. Identify and discuss briefly, the three themes of strategy implementation of activating strategies, managing change and achieving effectiveness in the case of Deepak Nitrite.
  3. picking up data from the case, demonstrate how formulation and implementation of strategy are interdependent.

 

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Supply Chain Management

 

 

 

  1. Vansh & Yash Brothers utilize 12000 units of raw material costing 1.25rs per unit. Placing each order costs 15rs and the carrying costs are 15% per year per unit of the average inventory. The firm follows EOQ policy of purchasing. It operates 300 days per year. Procurement time is 14 days and safety stock is 400 units. Calculate the following.

(i) EOQ

(ii) Re-order point

(iii) Maximum inventory

(iv) Average inventory

 

  1. Define the term Agile supply chain. How Agile supply chain different from the traditional supply chain?

 

  1. Explain the Role of Strategic Management framework for information technology adoption in supply chain management with suitable chart.

 

  1. Gillette (India) Ltd is the leader in male and female grooming products. Till the year 2000 nobody was clearly accountable for the accuracy of the forecast at Gillette, and poor forecasting resulted in several supply chain problems like low service levels and high imbalanced inventories. In 2002 brand managers were given responsibility of demand forecasting. As there were no standard processes so the firm realized that brand managers were more connected with their sales targets and were not focusing on forecasting accurate market demands. If you are given the responsibility of demand forecasting how would you forecast the demand of the Gillette (India) Ltd?

 

  1. A global company has put up a captive facility in india to manage a couple of internal backend processes. The CEO of the local unit is worried about the long term competitiveness of the Indian unit. Labor cost has been increasing at the rate of 15 percent in the last few years, and the CEO is worried that in the near future these processes may get shifted to eastern Europe or some other part of the world. What should the CEO do so that the local unit can survive in the long run after studying network design decisions?

 

  1. Define the term Supply Chain Management. Discuss the various phases of evolution of supply chain management.

 

  1. Define the term supply chain mapping. Also discuss the following three dimensions of supply chain mapping with suitable chart

(i) Value addition curve

(ii) Point of Differentiation

(iii) Customer entry point in the supply chain

 

  1. Consider the purchase of a can of soft drink at a retail store. Describe the various stages in the supply chain and the different flours involved.

 

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