Impact of competition, culture and unique environmental factors on the performance of a firm in the international market

Wal-Mart’s Strategies in China

Impact of competition, culture and unique environmental factors on the performance of a firm in the international market

The case focuses on the retailing giant Wal-Mart’s expansion strategies in the Chinese market. It elaborates the reasons for Wal-Mart’s decision to go global in the early 1990s. The case discusses in detail the entry strategy and the localization strategies including procurement and store management. 

It also explores the corporate governance practices followed by the company in China. The case further discusses the problems the company faced in China because of the differences between the operational and cultural environment of its home market and the Chinese market. It ends with a discussion on the future prospects of the company in the Chinese market.       

Issues:

  1. The nature and structure of the Chinese retailing industry including its size, scope, spread and unique characteristics

  2. Entry strategies in international markets

  3. Impact of competition, culture and unique environmental factors on the performance of a firm in the international market

  4. The influence of regulation on the success of a company in international markets

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