ICMIND – Consumer Behaviour – Would law of diminishing marginal utility apply to movie watching? Will this affect the growth rate of multiplexes? Or can it be seen a cause

Would law of diminishing marginal

Consumer Behaviour

 

Questions:

Q1. What lessons can you draw from the above case regarding consumer behaviour?

Q2. Do you think change in consumer perception in middle class has been instrumental in emergence of multiplexes? What can be other reasons?

Q3. Observe Table 1. Which of the groups, according to you, would have demand for multiplexes?

Q4. Would law of diminishing marginal utility apply to movie watching? Will this affect the growth rate of multiplexes? Or can it be seen a cause for establishment of multiplexes? Give  argument in support for your contention.

Q5. Can multiplexes use the concept of consumer surplus for attracting more consumers? How?

Q6. What does the purchase of a product like Nike mean to Sunder Singh?

Q7. What does the story say about our society and the impact of marketing on consumer behaviour?

Q8. In what ways is Toyota’s new-product development system designed to serve customers?

Q9. In what ways is Toyota’s manufacturing system designed to serve customers?

Q10. How does Toyota personalize its cars and trucks to meet individual consumer needs?

Q11. Consider the e-mail campaigns discussed in the case. Why do you think these campaigns were successful? Discuss the attention processes that were at work. Do you see any potential drawbacks to this type of marketing?

Q12. During the 2000 Super Bowl, ABC invited viewers to visit its Enhanced TV website. Fans could play trivia, see replays, participate in polls and chat rooms, and view player statistics. The site received an estimated 1 million hits. Why? Frame your answer in terms of exposure, attention, and comprehension.

Q13. Think about your own Web surfing patterns. Write down the reasons you visit sites. Which of the marketing strategies discussed in the case do you find most (and least) influential?

Q14. What behaviors are involved in online grocery shopping? How does online shopping compare with traditional shopping in terms of behavioral effort?

 

 

Need Answer Sheet of this Question paper, contact

aravind.banakar@gmail.com

ARAVIND – 09901366442 – 09902787224

 

 

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

Currently we are having more than 2, 00,000 Case study Answers. And 4,000 newly created Project Reports.

 

We are global leader in providing help to students for their assignments, projects, homework, Dissertation etc. Our ultimate aim is students best results and there long term relation with us. Our services are focused on, on time delivery, superior quality, creativity, and originality for every assignment we do.

 

Share Button