Develop an understanding of the Chinese telecommunication industry 

UTStarcom in China

Develop an understanding of the Chinese telecommunication industry 

 The business operations of US-based UTStarcom, a leading manufacturer of telecommunication equipment, grew rapidly in China since 1995. The company’s revenues in 1995 were $10 million, which grew to $2.7 billion by 2004. This case describes the business opportunity that UTStarcom identified and exploited in the Chinese telecom markets, mainly because of its highly successful product – Personal Access System (PAS). An account of various strategies adopted by the company to manage its rapid growth is presented. Finally, the case describes the challenges facing UTStarcom as a result of maturing market for PAS and the measures taken by the company to overcome these challenges. The case highlights the benefits and drawbacks of an organization’s single product, single market strategy.                                                          

Issues:

Q1. Develop an understanding of the Chinese telecommunication industry 
Q2. Understand how companies can exploit business opportunities in  China
Q3. Analyze strategies pursued by companies to manage rapid growth
Q4. Understand the benefits and risks involved in a single product, single market strategy

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