What is collaboration? Give examples of collaboration software.

Business Communication

 

What is collaboration? Give examples of collaboration software.

Case Studies

CASE STUDY (20 Marks)

Whether you’re reaching out to customers or confirming details with a trusted staff member, communication is the lifeblood of any business. You already send emails and make phone calls, but you might be surprised at what other kinds of tools are available to help make that communication easy and effective. Project management is hard enough when you’re not dealing with multiple offices and remote works. Collaboration software keeps everybody on the same page by establishing a one stop destination for assignments, status reports, shared resources and progress tracking. Some popular examples of collaboration software include “Cloud” may be this decade’s technology buzzword, but that doesn’t mean it’s not extremely valuable. Cloud storage saves and stores your files at a remote location so that they’re always available. If the computer crashes, you won’t lose progress. If people are working remotely, on location, or away from the office, they can access the files whenever they need to. Traditional business phone systems are expensive and complex. Some choose to use cell phones instead, but the use of your personal phone can make you seem less professional. A virtual phone system combines the professional feel and robust functions of an old school phone tree with the flexibility and simplicity of cell phones. There are a number of virtual phone systems out there, including Grasshopper. Internet connectivity makes it possible to contact exponentially wider networks of leads, customers, gurus and workers than ever before… and those contacts don’t just have an address and a phone number. They have email addresses, chat handles, Facebook accounts, Twitter feeds and LinkedIn profiles. Contact management software helps you keep it all straight, reminds you when you’re “due” to reach out to key contacts and streamlines the process of keeping in touch. Depending on your precise needs, and are different, but effective, contact management options. Yes, you can do everything you need with a regular cell phone, or even without one. Businesses did it for centuries. But the calendaring, text messaging and note taking apps that come standard with every phone will streamline how your office communicates. It’s why so many businesses buy smart phones or tablets for their employees. Obviously, these are just some of the communication tools that can boost your business and streamline your efforts.

Answer the following question.

 

Q1. What is collaboration? Give examples of collaboration software.

 

Q2. Give an overview of the case.

CASE STUDY (20 Marks)

Email in business can be used for intra company communications, marketing purposes and coordinating with business partners, suppliers and customers. Some common advantages of business email over traditional mail or telephone communications are cost reductions, lower overhead and speed. Email software is available for every size business, allowing for customized business and employee interactions. Communicating by email is almost instantaneous, which can enhance communications by allowing for quick dissemination of information and fast response to customer inquiries. It may also allow for quicker problem solving and more streamlined business processes. As a result, small business owners can accomplish more in less time. Email reduces geographic and

time zone barriers for businesses. Employees or contractors from around the world can communicate, regardless of their location. Likewise, customers can send sales questions and support requests by email based on their own time zone schedules. Email lets businesses market to targeted audiences. Customers can opt in to receive email communications about products they own, sales or  new items. Customers who receive targeted emails based on their preferences are likely to be more receptive. Email marketing can also target customers based on their status with a business. For example, a business can tailor messaging to new customers, existing customers and repeat customers. Email can help increase productivity. Business owners can communicate with established distribution lists, automatically forward information based on a topic, or send information to specific individuals as needed. Most email software provides customization features you can tailor to the type of work performed, volume of daily email messages and the needs of the worker. Effective email use can reduce reliance on face to face consultations and meetings. Moving communications from physical mail to email can result in significant savings in postage costs, shipping supplies and employee

resources. Businesses can also decrease customer service support costs by focusing on email customer support options rather than phone based services.

Answer the following question.

 

Q1. Discuss on “Email is a cost effective business communication tool”.

 

Q2. Explain the advantages of email in business communication.

CASE STUDY (20 Marks)

Shoppers ‘Delight’s large retail store, had above average quality and competitive prices. It advertised its retail promotions in local newspapers. Its TV advertising was mainly aimed at building store image and did not address retail promotions. The management

knew it well that they had to advertise their retail promotions more, but they did not feel comfortable with the effectiveness of percent efforts and wanted to better understand the impact of their present promotions. To better understand the effectiveness of the present efforts, a study of advertising exposure, interpretation, and purchases was undertaken. Researchers conducted 50 in depth interviews with customers of the store’s target market to determine the appropriate product mix, price, ad copy and media, In addition, the store,s image and that of its two competitors were measured. Based on the research findings, different product lines that would appeal to the target customer were selected. The retail promotion was run for a full week .Full page advertisements were released each day in the two local Hindi newspapers, and also in one English new a paper that devotes six pages to the coverage of the state. Each evening, a sample of 100 target market customers were interviewed by telephone as follows:1 .Target customers were asked if they had read the newspaper that day .This was done to determine their exposure to advertisement.2.After a general description of the product lines, the respondents were asked to recall any related retail advertisements they had seen or read.3.if the respondents were able to recall, they were asked to describe the ad, the promoted products, sale prices, and the name of the sponsoring store.4.If the respondents were accurate in their ad interpretation ,they were asked to express their intentions to purchase.5.Respondents were also asked for suggestions to be incorporated in future promotions targeted at this consumer segment .Immediately after the close of promotion,500target market customers were surveyed to determine what percentage of the target market actually purchased the promoted products. It also determined which sources of information influenced them in their decision to purchase and the amount of their purchase. Results of the study showed that ad exposure was 75% and ad awareness level was 68% and was considered as high. Only 43% respondents exposed to and aware of the ad co pay could accurately recall important details, such as the name of the store promoting the retail sale. Just 43% correct interpretation was considered as low. Of those who could accurately interpret the ad copay ,32% said they intended to respond by purchasing the advertised products and 68 per cent sad they had no intention to buy. This yields an overall intention to buy of 7%.The largest area of lost opportunity was due to those who did not accurately interpret the ad co pay. The post promotion survey indicated that only 4.2% of the target market customers made purchases of the promoted products during the promotion period. In terms of how these buyers learned of the promotion,46% mentioned newspaper A(Hindi) ,27% newspaper B (Hindi),8% newspaper c( English), and 15% learned about sale through word of mouth communication. The retail promotion was judged as successful in many ways, besides yielding sales worth Rs.900,000.However ,management was concerned about not achieving a higher level of ad comprehension, missing a significant sales opportunity. It was believed that a better ad would have at least 75% correct comprehension among those aware of the ads. This in turn would almost double sales without any additional cost.

Answer the following question.

 

Q1. Give an overview of the case

 

Q2. How do you think survey helps to determine the preferences and other needs of consumers?

 

Q3. Prepare a survey questionnaire of any company of your choice?

 

Q4. Surveys are suitable of certain types of products and brands. Comment.

 

CASE STUDY (20 Marks)

A high level US executive from New York, who was being groomed to be the next CEO in a Japanese company, had a very strong New York accent. Usually, we only work with international executives, but because they needed results fast and I knew the hiring manager, we agreed to work with him. Problem: Due to his heavy accent he was perceived as less educated here in California, even though he was very smart and had an MS degree from Cornell University. To make matters worse, he worked for an Asian company whose executives came to hear his “state of the company” speech twice a year, and they always had to pay special attention when he spoke.

Answer the following question.

 

Q1. Give solution of the above problem

 

Q2. Give an overview of the case.

 

What is collaboration? Give examples of collaboration software.

 

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