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KSBM – Marketing Research-What is conjoint analysis? How does it help in marketing research? Q2. What is market segmentation? On what ‘basis a market is segmented?Q3. What is

What is conjoint analysis  Marketing Research   Questions: Q1. What is conjoint analysis? How does it help in marketing research? Q2. What is market segmentation? On what ‘basis a market is segmented? Q3. What is factor analysis? How does it help in interpretation of results? Q4. Discuss the situations under which Factor Analysis can be…
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Market Research-Discuss the relative merits of these options, indicating which one you would adopt if you were the Managing Director? Q2. What type of study is this?

Discuss the relative merits of these options Questions: Q1. Discuss the relative merits of these options, indicating which one you would adopt if you were the Managing Director? Q2. What type of study is this? Q3. How would you develop a suitable scale for the proposed study? Q4. Which scale would be most appropriate and…
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Can you add to methodology  Marketing Research   Questions: Q1. Write don a brief summary of all the answers given above. How does this differ from the analysis of structured-response questions? Q2. Conduct Chi-square test to cross-tabulate and to understand the relationship between the independent and the dependent variable. Also calculate contingency coefficient and the…
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Marketing Research- What are the major methods of doing primary research?Q2. What is missing data?Q3. What do you understand by Survey?Q4. Define Data mining? What is

What are the major methods Marketing Research   Multiple Choices: Q1. Process involving segmentation target market selection and positioning is called a. Marketing Strategy b. Marketing plan c. Marketing Intelligence d. None of the above Q2. 4 Ps of Marketing is a. Product, Pricing, Procurement, Place b. Place, Pricing, Plan, Product c. Product, Pricing, Promotion,…
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