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Advertising is a wastage of money. Develop your arguments in favor

Marketing Management   Advertising is a wastage of money. Develop your arguments in favor   Q1. Advertising is a wastage of money. Develop your arguments in favor or against this […]

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Advertising is a wastage of money. Develop your arguments in favour

Marketing Management   Advertising is a wastage of money. Develop your arguments in favour or against this statement   Answer the following question. Q1. Advertising is a wastage of money. […]

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Analyse the nature of the kidswear market in India

  Marketing Management   Analyse the nature of the kidswear market in India and understand the critical   Case Studies Case Study (20 Marks) Since foraying into the Indian textiles […]

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Analyze the critical success factors in building conglomerates

  Marketing Management   Analyze the critical success factors in building conglomerates and to understand the role   Case Studies CASE STUDY (20 Marks) This case study’s primary objective is […]

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Analyze the relevance of the branding strategies adopted by beer manufacturers

Marketing Management   Analyze the relevance of the branding strategies adopted by beer manufacturers Case Studies CASE STUDY (20 Marks) This case study, while providing a landscape of the beer […]

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Bring out the utility & quality­ aspects of packaging.

Marketing Management   Bring out the utility & quality­ aspects of packaging   Q1. Bring out the utility & quality­ aspects of packaging. Quote examples as appropriate Q2.Expenditure’ incurred for advertising is wasteful. Its results are unpredictable.Comment. Q3. Explain Sales Promotion Techniques.  Q4. What are new trends in Packaging? Q5. Explain Portfolio Analysis.  Q6. What is Branding? Q7. Explain e­ marketing.  Q8. Explain Co branding Bring out the utility & quality­ aspects of packaging   Assignment Solutions, Case study Answer sheets Project […]

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Define marketing. Discuss in detail the evolution of different concepts of marketing.

Marketing Management Define marketing. Discuss in detail the evolution of different concepts of marketing. SECTION A Answer any THREE out of Five. 1 )        Define marketing. Discuss in detail […]

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Define pricing Describe various factors influencing the pricing decisions.

Marketing Management   Define pricing Describe various factors influencing the pricing decisions.   Q1. Define pricing Describe various factors influencing the pricing decisions. (10 marks) Q2. Bring out the utility […]

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Define the term Channels of Distribution. Describe various types of channels used

Marketing Management   Define the term Channels of Distribution. Describe various types of channels used   Q1. Define the term Channels of Distribution. Describe various types of channels used for […]

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Discuss about the supply chain management and logistics system in FMCG market

Marketing Management   Discuss about the supply chain management and logistics system in FMCG market Case Studies CASE STUDY (20 Marks) This case analyses the distribution strategy of Hindustan Lever […]

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Discuss Coke’s product diversification strategy

Marketing Management   Discuss Coke’s product diversification strategy   Case Studies CASE STUDY (20 Marks) The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD […]

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Discuss strategic alliances as a business expansion strategy

Marketing Management   Discuss strategic alliances as a business expansion strategy   Case Studies CASE STUDY (20 Marks) The fiercely competitive Indian airline industry witnessed as many as three giant […]

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Discuss the brand rebuilding and positioning strategies of Portugal.

Marketing Management   Discuss the brand rebuilding and positioning strategies of Portugal.   Case Studies Case Study (20 Marks) Portugal, (the Portuguese Republic officially) one of the oldest countries of […]

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Discuss the reasons for the success of Bharat Petroleum Corporation Ltd.

Marketing Management   Discuss the reasons for the success of Bharat Petroleum Corporation Ltd.   Case Studies CASE STUDY (20 Marks) Petrol pumps in India have come a long way […]

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Discuss whether Bose would cater the niche segment or diversify into other segments.

  Marketing Management   Discuss whether Bose would cater the niche segment or diversify into other segments.   Case Studies CASE STUDY (20 Marks) Bose Corporation (Bose), the manufacturer of […]

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Explain channel conflicts. What lesson do you learn about selection

  Marketing Management   Explain channel conflicts. What lesson do you learn about selection of channel from the above scenes   Case Studies Case (20 Marks) Eureka Forbes successfully introduced […]

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Explain channel conflicts. What lesson do you learn about selection of channel from the above scenes

Marketing Management   Explain channel conflicts. What lesson do you learn about selection of channel from the above scenes   Case Studies CASE STUDY (20 Marks) Eureka Forbes successfully introduced […]

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Explain Psychological Pricing

Marketing Management   Explain Psychological Pricing   Q1. Explain Psychological Pricing Q2. Explain online marketing Q3. Explain Warehousing and Inventory Decisions Q4. Present the factors that influence the pricing strategy […]

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Explain Sales Promotion Techniques

Marketing Management   Explain Sales Promotion Techniques   Q1. Explain Sales Promotion Techniques Q2. Explain Forms of Direct Marketing. Q3. What do you mean by the term product Life Cycle […]

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Explain Test Marketing.

Marketing Management   Explain Test Marketing   Q1. Explain Test Marketing. (10 marks) Q2. Explain Approaches to pricing. (10 marks) Q3. Explain Inventory Decisions. (10 marks) Q4. What are new […]

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Explain Types of advertising

Marketing Management   Explain Types of advertising   Answer the following question. Q1. Explain Types of advertising (10 marks) Q2. Explain e marketing. (10 marks) Q3. Explain Warehousing and Inventory […]

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Explain Types of advertising

Marketing Management   Explain Types of advertising   Answer the following question. Q1. Explain Types of advertising (10 marks) Q2. Explain e marketing. (10 marks) Q3. Explain Warehousing and Inventory […]

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From a marketing perspective, what has Guinness done to ensure its longevity

Marketing Management   From a marketing perspective, what has Guinness done to ensure its longevity   Note: Solve any Four Questions Q.1. (a) From a marketing perspective, what has Guinness […]

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Give advantages of devising the phased marketing approach.

Marketing Management   Give advantages of devising the phased marketing approach. Case Studies CASE STUDY (20 Marks) PayU India is an online payment service provider with two business divisions: PayUbiz […]

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Give the Classification of Products and state Product Line Decisions

Marketing Management Give the Classification of Products and state Product Line Decisions Total Marks: 80 Note : All Questions are Compulsory Each Question Carries Equal Marks 10 Marks Give the […]

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Give the steps in launching a new product

Marketing Management   Give the steps in launching a new product   Answer the following question. Q1. Give the steps in launching a new product. Also give various methods of […]

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Give the steps in launching a new product. Also give various methods

 Marketing Management   Give the steps in launching a new product. Also give various methods of test marketing   Answer the following question. Q1. Give the steps in launching a […]

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Global Marketing Management-What are the implications of tariffs in the Global Marketing? Q2. Write a short note on “Diffusion Theory”. Q3. Discuss the concept of competitive

 Global Marketing Management   Part One: Q1. All the ethnocentric orientations are collectively called______________ Q2. Which of the following comes under benefits of Global marketing? a. Endurance b. Sales Promotion […]

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How Dr. Kashyap should go about professionalizing & restructuring his organization

Marketing Management   How Dr. Kashyap should go about professionalizing & restructuring his organization   Case Studies CASE STUDY (20 Marks) Sunshine Lumieres was established in 1992 in Bangalore, India […]

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ICMIND – Marketing Management

Marketing Management Q1. What have been the key success factors for Nike? Q2. Where is Nike vulnerable? What should it watch out for? Q3. What recommendations would you make to […]

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