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Advertising is a wastage of money. Develop your arguments in favor

Marketing Management   Advertising is a wastage of money. Develop your arguments in favor   Q1. Advertising is a wastage of money. Develop your arguments in favor or against this statement. (10 marks) Q2. What are main Elements of Branding? (10 marks) Q3. Marketing as an Exchange Process explain this? (10 marks) Q4. What are…
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Advertising is a wastage of money. Develop your arguments in favour

Marketing Management   Advertising is a wastage of money. Develop your arguments in favour or against this statement   Answer the following question. Q1. Advertising is a wastage of money. Develop your arguments in favour or against this statement. (10 marks) Q2. What are main Elements of Branding? (10 marks) Q3. Marketing as an Exchange…
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Analyse the nature of the kidswear market in India

  Marketing Management   Analyse the nature of the kidswear market in India and understand the critical   Case Studies Case Study (20 Marks) Since foraying into the Indian textiles scenario in 1988, Madura Garments, a division of Madura Coats till 1999, has been catering to the varied apparel needs of men, with brands like…
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Analyze the critical success factors in building conglomerates

  Marketing Management   Analyze the critical success factors in building conglomerates and to understand the role   Case Studies CASE STUDY (20 Marks) This case study's primary objective is to debate and discuss on: Does it make sense for a single business firm from an emerging country like India, to transform itself into a…
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Analyze the relevance of the branding strategies adopted by beer manufacturers

Marketing Management   Analyze the relevance of the branding strategies adopted by beer manufacturers Case Studies CASE STUDY (20 Marks) This case study, while providing a landscape of the beer industry, offers scope to discuss the factors behind the declining market share of beer. In the light of this, the case also enables a discussion…
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Bring out the utility & quality­ aspects of packaging.

Marketing Management   Bring out the utility & quality­ aspects of packaging   Q1. Bring out the utility & quality­ aspects of packaging. Quote examples as appropriate Q2.Expenditure’ incurred for advertising is wasteful. Its results are unpredictable.Comment. Q3. Explain Sales Promotion Techniques.  Q4. What are new trends in Packaging? Q5. Explain Portfolio Analysis.  Q6. What is Branding? Q7. Explain e­ marketing.  Q8. Explain Co branding Bring out the utility & quality­ aspects of packaging   Assignment Solutions, Case study Answer sheets Project Report and Thesis - Contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224\   We are a team of highly committed professionals, who aim at helping…
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Define marketing. Discuss in detail the evolution of different concepts of marketing.

Marketing Management Define marketing. Discuss in detail the evolution of different concepts of marketing. SECTION A Answer any THREE out of Five. 1 )        Define marketing. Discuss in detail the evolution of different concepts of marketing. 2)        What do you understand by the term marketing strategy? 3 )       Explain how marketing strategy differs…
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Define pricing Describe various factors influencing the pricing decisions.

Marketing Management   Define pricing Describe various factors influencing the pricing decisions.   Q1. Define pricing Describe various factors influencing the pricing decisions. (10 marks) Q2. Bring out the utility & quality aspects of packaging. Quote examples as appropriate (10 marks) Q3. Discuss the role & importance of physical distribution in the consumer products marketing.…
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Define the term Channels of Distribution. Describe various types of channels used

Marketing Management   Define the term Channels of Distribution. Describe various types of channels used   Q1. Define the term Channels of Distribution. Describe various types of channels used for distributing the consumer product and industrial products and industrial products. What are the aspects considered while selecting the channels of distribution? Q2. Present the major.…
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Discuss about the supply chain management and logistics system in FMCG market

Marketing Management   Discuss about the supply chain management and logistics system in FMCG market Case Studies CASE STUDY (20 Marks) This case analyses the distribution strategy of Hindustan Lever Limited (HLL), the 51.6% subsidiary of Unilever and the largest FMCG Company in India. Traditionally HLL's distribution network consisted of wholesalers and retailers. HLL had…
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Discuss Coke’s product diversification strategy

Marketing Management   Discuss Coke’s product diversification strategy   Case Studies CASE STUDY (20 Marks) The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s led the soft drinks manufacturers to push noncarbonated beverages too. Not to be left behind, over a century old beverage maker…
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Discuss strategic alliances as a business expansion strategy

Marketing Management   Discuss strategic alliances as a business expansion strategy   Case Studies CASE STUDY (20 Marks) The fiercely competitive Indian airline industry witnessed as many as three giant merger and acquisitions Jet Airways Air Sahara, Indian Airlines Air India, and Kingfisher AirlinesAir Deccan in 2007. Of them, the KingfisherAir Deccan deal was a…
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Discuss the brand rebuilding and positioning strategies of Portugal.

Marketing Management   Discuss the brand rebuilding and positioning strategies of Portugal.   Case Studies Case Study (20 Marks) Portugal, (the Portuguese Republic officially) one of the oldest countries of Europe located at Southwest of Europe started attracting investors and foreign tourists through its liberalization policies and economic reforms after its independence. But, due to…
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Discuss the reasons for the success of Bharat Petroleum Corporation Ltd.

Marketing Management   Discuss the reasons for the success of Bharat Petroleum Corporation Ltd.   Case Studies CASE STUDY (20 Marks) Petrol pumps in India have come a long way from being dusty, poorly lit places manned by shabbily clothed and indifferent personnel, to the shopping malls of the early 21st century. Bharat Petroleum Corporation…
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Discuss whether Bose would cater the niche segment or diversify into other segments.

  Marketing Management   Discuss whether Bose would cater the niche segment or diversify into other segments.   Case Studies CASE STUDY (20 Marks) Bose Corporation (Bose), the manufacturer of audio systems was ranked as the most trusted consumer brand among the 22 distinguished technology companies in 2006. Bose topped the list, ahead of Apple,…
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Explain channel conflicts. What lesson do you learn about selection

  Marketing Management   Explain channel conflicts. What lesson do you learn about selection of channel from the above scenes   Case Studies Case (20 Marks) Eureka Forbes successfully introduced and sold for many years few models of vacuum cleaners through door–to door marketing. During the initial few years Eureka Forbes vacuum cleaners were not…
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Explain channel conflicts. What lesson do you learn about selection of channel from the above scenes

Marketing Management   Explain channel conflicts. What lesson do you learn about selection of channel from the above scenes   Case Studies CASE STUDY (20 Marks) Eureka Forbes successfully introduced and sold for many years few models of vacuum cleaners through door–to door marketing. During the initial few years Eureka Forbes vacuum cleaners were not…
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Explain Psychological Pricing

Marketing Management   Explain Psychological Pricing   Q1. Explain Psychological Pricing Q2. Explain online marketing Q3. Explain Warehousing and Inventory Decisions Q4. Present the factors that influence the pricing strategy of an organization .Which among them are non – controllable? Why? Q5. What is Price sensitivity? Q6. What do you mean by the term Physical…
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Explain Sales Promotion Techniques

Marketing Management   Explain Sales Promotion Techniques   Q1. Explain Sales Promotion Techniques Q2. Explain Forms of Direct Marketing. Q3. What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are  the Following product in India, and suggest suitable marketing strategies for…
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Explain Test Marketing.

Marketing Management   Explain Test Marketing   Q1. Explain Test Marketing. (10 marks) Q2. Explain Approaches to pricing. (10 marks) Q3. Explain Inventory Decisions. (10 marks) Q4. What are new trends in Packaging? (10 marks) Q5. Explain e marketing. (10 marks) Q6. Explain Channel conflicts. (10 marks) Q7. What is Non store retailing? (10 marks)…
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Explain Types of advertising

Marketing Management   Explain Types of advertising   Answer the following question. Q1. Explain Types of advertising (10 marks) Q2. Explain e marketing. (10 marks) Q3. Explain Warehousing and Inventory Decisions. (10 marks) Q4. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you…
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Explain Types of advertising

Marketing Management   Explain Types of advertising   Answer the following question. Q1. Explain Types of advertising (10 marks) Q2. Explain e marketing. (10 marks) Q3. Explain Warehousing and Inventory Decisions. (10 marks) Q4. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you…
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From a marketing perspective, what has Guinness done to ensure its longevity

Marketing Management   From a marketing perspective, what has Guinness done to ensure its longevity   Note: Solve any Four Questions Q.1. (a) From a marketing perspective, what has Guinness done to ensure its longevity?         (b) How would you characterize the Guinness brand? Q.2. (a) What are the strengths and limitations of the Internet…
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Give advantages of devising the phased marketing approach.

Marketing Management   Give advantages of devising the phased marketing approach. Case Studies CASE STUDY (20 Marks) PayU India is an online payment service provider with two business divisions: PayUbiz and PayUmoney, which, when combined, cater to all the payment related needs of merchants and consumers across the country. Indians (seemingly by nature!) like savings…
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Give the Classification of Products and state Product Line Decisions

Marketing Management Give the Classification of Products and state Product Line Decisions Total Marks: 80 Note : All Questions are Compulsory Each Question Carries Equal Marks 10 Marks Give the Classification of Products and state Product Line Decisions? What are various ways to classify the service market? Define marketing channel. And explain various types of…
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Give the steps in launching a new product

Marketing Management   Give the steps in launching a new product   Answer the following question. Q1. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10 marks) Q2. List Media habits(of target segment). (10 marks) Q3. What is Inventory Management? (10 marks) Q4. Explain Cobranding.…
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Give the steps in launching a new product. Also give various methods

 Marketing Management   Give the steps in launching a new product. Also give various methods of test marketing   Answer the following question. Q1. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10 marks) Q2. What are the various types of Brand Extensions.  Explain with…
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Global Marketing Management-What are the implications of tariffs in the Global Marketing? Q2. Write a short note on “Diffusion Theory”. Q3. Discuss the concept of competitive

 Global Marketing Management   Part One: Q1. All the ethnocentric orientations are collectively called______________ Q2. Which of the following comes under benefits of Global marketing? a. Endurance b. Sales Promotion c. Diversification d. All of the above Q3. The Polycentric orientation is the opposite of ethnocentrism. (T/F) Q4. NAFTA stands for____________ Q5. ______________refers to the…
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How Dr. Kashyap should go about professionalizing & restructuring his organization

Marketing Management   How Dr. Kashyap should go about professionalizing & restructuring his organization   Case Studies CASE STUDY (20 Marks) Sunshine Lumieres was established in 1992 in Bangalore, India to manufacture lamps mainly for household use. The company was established by Dr. Srinath Kashyap who had extensive experience in the lamp industry with the…
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ICMIND – Marketing Management

Marketing Management Q1. What have been the key success factors for Nike? Q2. Where is Nike vulnerable? What should it watch out for? Q3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing? Q4. What have been the key success factors for Disney?…
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