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Analyze the case and identify the significant issue

Consumer Behavior Analyze the case and identify the significant issue. Case 2- Burnol Do marketers have the freedom to reposition a brand? Or can a brand develop a life of its own in the consumer's mind -and grow so strong as to become intractable? Burnol is available in yellow tube. This burns - relief ointment…
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Consumer Behavior – Define Perception in context to consumer behavior How does perception affect consumer behavior Discuss three marketing situations where perception influences buying behavior.

Define Perception in context to consumer behavior How does perception affect consumer behavior Discuss three marketing situations where perception influences buying behavior. Consumer Behavior   Q1. What are the cultural differences in nonverbal communication (10 marks) Q2. Write on Positioning. (10 marks) Q3. What is repetition and explain learning curve (10 marks) Q4. Define Perception…
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CONSUMER BEHAVIOR – Define Perception in context to consumer behavior? How does perception affect consumer behavior?

Define Perception in context to consumer behavior? How does perception affect consumer behavior?   CONSUMER BEHAVIOR   Define Perception in context to consumer behavior? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behavior. What is meant by consumer perception? Explain the factors which affect consumer perception? What is the…
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Consumer Behavior – What is meant by attitude Discuss the principle sources that affect the formation of consumer Attitudes

What is meant by attitude Discuss the principle sources that affect the formation of consumer Attitudes Consumer Behavior   Q1. Define Perception in context to consumer behavior? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behavior. (10 marks) Q2. Suggest which schedule the fixed ratio or the variable ratio…
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Consumer Behavior-Explain the “role and status” for Macnine shoes. Q2. Suggest some ways of changing consumer perception of Macnine shoes.Q3. What is a ‘common man

Explain the “role and status” Consumer Behavior   Multiple Choices: Q1. The Yellow color is related with personality links like a) Caution, warmth b) Power, informality c) Passion, excitement d) Purity, innocence Q2. Consumers having high ethnocentric value in CETSCALE for foreign made products are likely to feel that a) It is worthy to purchase…
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Consumer Behaviour – Based on the case information and your personal experiences, list at least five things you know about Starbucks. This list offers you some idea about

Based on the case information Consumer Behaviour   Questions: Q1. Based on the case information and your personal experiences, list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain. Q2. List at least things you like or dislike about Starbucks. This list…
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Consumer Behaviour – Matrimonial classified has moved from newspaper to online service, how has the consumer behavior changed, what are the factors

Matrimonial classified has moved Consumer Behaviour   Questions: CASE 1 Q1. Discuss the various factor which influences consumer behavior in china? Q2. What should be the target market and what can be the marketing strategy? CASE 2 (20 Marks) Q1. Discuss as to how the consumer behavior has evolved post 1950? CASE 3 (20 Marks)…
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Consumer Behaviour 1 – In what ways is Toyota’s new-product development system designed to serve customers?In what ways is Toyota’s manufacturing system designed to serve

In what ways is Toyota’s new-product  Consumer Behaviour 1   Questions: Q1. In what ways is Toyota’s new-product development system designed to serve customers? Q2. In what ways is Toyota’s manufacturing system designed to serve customers? Q3. How does Toyota personalize its cars and trucks to meet individual consumer needs? Q4. Consider the e-mail campaigns discussed…
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Consumer Behaviour 2 – Evaluate the communications process Kellogg used to gain acceptance for All-Bran. Could a version of this work for gaining acceptance of cold cereals

Evaluate the communications process Consumer Behaviour 2   Questions: Q1. What type of innovation would cold cereal be to a country not accustomed to this type of food? Q2. Conduct an innovation analysis based for cold cereal in China Q3. What values are involved in the consumption of product such as breakfast cereal? Q4. What…
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Consumer Behaviour 2 – What does the purchase of a product like Nike mean to Sunder Singh Q2. What does the story say about our society and the impact of marketing on

What does the purchase of a product Consumer Behaviour 2   Questions: Q1. What does the purchase of a product like Nike mean to Sunder Singh Q2. What does the story say about our society and the impact of marketing on consumer behavior? Q3. Explain how the above-mentioned information is likely to benefit a marketer?…
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Consumer Behaviour 3 – Currently we are having more than 2,00,000 Case study Answers. And 4,000 newly created Project Reports.Our services are focused on, on time delivery, superi

Currently we are having more Consumer Behaviour 3   Questions: Q1. What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing strategy ? Q2. What’s your take on this issue ? How do you react when one of…
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Consumer Behaviour 3 – What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing

What’s up with our fascination Consumer Behaviour 3   Questions: Q1. What’s up with our fascination with bigness ?  Is this a uniquely American preference ?  Do you believe that “bigger’s better ?”  Is this a sound marketing strategy ? Q2. What’s your take on this issue ? How do you react when one of…
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Consumer Behaviour 4 – Religious symbolism increasingly is being used in advertising, even though some people object to this practice. For example, a French Volkswagen

Religious symbolism increasingly Consumer Behaviour 4   Questions: NO. 1 The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry consultant explains…
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Consumer Behaviour1 – Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer

Explain the characteristics organizational Consumer Behaviour1   Questions: Q1. Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior? Q2. Define and explain the following with respect to consumer behaviour. With examples a) Relation between Attitude, Belief and Behaviour Q3. Please explain: a)  Five distinct stages in…
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Define & explain the following with respect to consumer behavior, with examples Attitude

  Consumer Behaviour   Define & explain the following with respect to consumer behavior, with examples Attitude   Answer the following question. Q1. Define & explain the following with respect to consumer behavior, with examples Attitude (10 marks) Q2. Write a note on Motivational intensity (10 marks) Q3. Discuss the theories of learning (10 marks)…
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Define Perception in context to consumer behavior How does perception

Consumer Behavior Define Perception in context to consumer behavior How does perception affect    Q1. Define Perception in context to consumer behavior? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behavior. (10 marks) Q2. Suggest which schedule the fixed ratio or the variable ratio schedule will be suitable for…
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Define Perception in context to consumer behaviour

Consumer Behaviour   Define Perception in context to consumer behaviour   Answer the following question. Q1. Define Perception in context to consumer behaviour?How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour. (10 marks) Q2. Suggest which schedule the fixed ratio or the variable ratio schedule will be suitable for…
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Discuss McGuire’s comprehensive scheme of psychological motives

  Consumer Behaviour   Discuss McGuire's comprehensive scheme of psychological motives   Answer the following question. Q1. Discuss McGuire's comprehensive scheme of psychological motives. (10 marks) Q2. What is classical conditioning theory of learning? How does this theory apply to consumers? (10 marks) Q3. Discuss the role of reference groups for patronising a new magazine?…
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Discuss whose decision it was to buy a microwave and when was the purchase decision made.

 Consumer Behavior Discuss whose decision it was to buy a microwave and when was the purchase decision made. Case-5 - Purchase of a Microwave Oven Ramesh Sikand and his family lived a comfortable two- bedroom flat in a respectable locality in a large city. He was employed with a general insurance company in a supervisory…
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Explain the characteristics of Organizational buyers State the factors

Consumer Behaviour Explain the characteristics of Organizational buyers State the factors    Answer the following question. Q1. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior? (10 marks) Q2. Discuss symbols of status. (10 marks) Q3. Write a note on persuasive communication (10 marks) Q4.…
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Family plays an important role in consumer decision making process

  Consumer Behavior   Family plays an important role in consumer decision making process   Family plays an important role in consumer decision making process. William Wells and George Gubar has proposed eight stages to describe family life cycle. As a management trainee you have been asked to identify two product brands for each family…
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Give attributes of alternative

Consumer Behaviour   Give attributes of alternative   Answer the following question. Q1. Give attributes of alternative. (10 marks) Q2. Give consumer attitudes towards the product (10 marks) Q3. Discuss McGuire's comprehensive scheme of psychological motives. (10 marks) Q4. Write a short note on consumer characteristics (10 marks) Q5. What are approaches to activating problem…
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ICMIND – Consumer Behavior What lessons can you draw from the above case regarding consumer behavior? Do you think change in consumer perception in middle class has been inst

What lessons can you draw from the above case regarding Consumer Behavior CASE- I: MAKING MAGIC THE MULTIPLEX WAY Q1. What lessons can you draw from the above case regarding consumer behavior? Q2. Do you think change in consumer perception in middle class has been instrumental in emergence of multiplexes? What can be other reasons?…
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ICMIND – Consumer Behaviour – Would law of diminishing marginal utility apply to movie watching? Will this affect the growth rate of multiplexes? Or can it be seen a cause

Would law of diminishing marginal Consumer Behaviour   Questions: Q1. What lessons can you draw from the above case regarding consumer behaviour? Q2. Do you think change in consumer perception in middle class has been instrumental in emergence of multiplexes? What can be other reasons? Q3. Observe Table 1. Which of the groups, according to…
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IIMRT – Consumer Behaviour – What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing

What’s up with our fascination Consumer Behaviour Questions: Q1. What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing strategy ? Q2. What’s your take on this issue ? How do you react when one of your favorite…
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In a traditional society, what factors will influence the buyer Behaviours

Consumer Behavior In a traditional society, what factors will influence the buyer Behaviours Case 4 -Galaxy Appliances Ltd. The meeting was being held at the top floor of the head office of Galaxy Appliances Ltd. As members started coming out for lunch, they all were talking with each other. When the lunch was over and…
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ISMS – Consumer Behaviour – Has Shobha identified the best target market for Mouse-Rid? Why or why not? – Which of the above mentioned types are likely to respond to sales promotion?

Has Shobha identified the best  Consumer Behaviour Questions: Q1. What does the purchase of a product like Nike mean to Sunder Singh? Q2. What does the story say about our society and the impact of marketing on consumer behavior? Q3. Explain how the above-mentioned information is likely to benefit a marketer? Q4. Which of the…
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ISMS – Consumer behaviour 1 doc – Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain-Describe the response strategies you will follow

Discuss the components of an Consumer behaviour 1 doc Questions: Q1. You are the brand manager of a new line of light weight autofocus, economically priced digital cameras. Describe how an understanding of consumer behavior will help you in your segmentation strategy and promotion strategy. What are the consumer behavior variables that are crucial to…
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ISMS – Consumer Behaviour 2 – Some market analysts see a shift in values among young people. -Does sex sell? There’s certainly enough of it around, whether in print ads, television

Some market analysts see a shift Consumer Behaviour 2 Questions: NO. 1 The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry…
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KSBM – Consumer Behaviour – What does the purchase of a product like Nike mean to Sunder Singh What is likely to be the decision process in case of choosing an airline

What does the purchase of a product Consumer Behaviour Questions: Q1. What does the purchase of a product like Nike mean to Sunder Singh? Q2. What does the story say about our society and the impact of marketing on consumer behavior? Q3. Explain how the above-mentioned information is likely to benefit a marketer? Q4. Which…
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