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 Analyze the international expansion of B&L.

Bausch & Lomb - Effective positioning  Analyze the international expansion of B&L. The caselet details the business strategies adopted by B&L, the leading eye-care company. It explains how B&L adopted segmentation to target the right segment and focuses on the product variants that the company introduced to serve different segments of the market. It analyzes…
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 Recognize the importance of government in creating a pro-business environment in a country 

Singapore: Past Perfect, Future Tense  Recognize the importance of government in creating a pro-business environment in a country Singapore is one of the top financial centers of the world. The case traces the growth of the city state from a small shipping port in the early part of the 19th century to an economic hub…
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‘All Out’ – Marketing a Mosquito Repellant

'All Out' - Marketing a Mosquito Repellant Understand the changing dynamics of the Indian petroleum industry after the deregulation process The case, 'The All Out Story'examines the success of the All Out mosquito repellant from Karamchand Appliances Pvt. Ltd. (KAPL).KAPL was responsible for introducing 'vaporizers'in the Indian mosquito repellant market. The case examines the marketing…
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‘Hello Kitty’: A Japanese Superbrand

'Hello Kitty': A Japanese Superbrand To trace the evolution and growth of a hugely popular global brand. Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn…
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‘Legend’ – Redefining the Rules of Marketing PCs in China

'Legend' - Redefining the Rules of Marketing PCs in China Study how a properly conceived and well executed marketing strategy The case discusses the marketing strategy of Legend Group Limited, the industry leader in the personal computer (PC) market in China. The company's marketing mix and its vast distribution network in China are described in…
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‘Goli ke Hamjoli’ (Friends of the Pill)- An Integrated Social Marketing Campaign

‘Goli ke Hamjoli’ (Friends of the Pill)- An Integrated Social Marketing Campaign Social marketing campaigns are not similar to commercial marketing communication campaigns Social marketing is gaining prominence in developing nations like India. The caselet discusses a social marketing initiative - ‘Goli ke Hamjoli’ (Friends of the Pill) - launched by Commercial Market Strategies (CMS)…
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“SnapComms does more than just reduce email overload” Comment.

BUSINESS COMMUNICATION   “SnapComms does more than just reduce email overload” Comment.   CASE STUDY (20 Marks) Ability to swap content out quickly —Prior to rolling out the SnapComms solution, the insurance company were limited to what they could put on staff screensavers. This was due to the fact that pushing out screensaver content to…
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A company needs to be careful in its approach while taking decisions regarding territory management

LG India - Approach to Rural Markets A company needs to be careful in its approach while taking decisions regarding territory management The caselet discusses the reasons for the shift of consumer electronics players to the Indian rural market. In this context, it describes the product and promotion strategy employed by LG Electronics India Pvt.…
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A high level US executive from New York, who was being groomed

Business Communication A high level US executive from New York, who was being groomed Case Studies CASE STUDY (20 Marks) A high level US executive from New York, who was being groomed to be the next CEO in a Japanese company, had a very strong New York accent. Usually, we only work with international executives,…
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A Note on Currency and Index Futures

A Note on Currency and Index Futures why the contracts need to be marked to market The note provides some of the basic definitions used in futures contracts. It covers in detail the application of futures as a derivative instrument, and how market participants like hedgers, speculators andarbitrageurs use futures. The note also explains the role of the clearing house and settlement…
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A Note on Financial Ratio Analysis

A Note on Financial Ratio Analysis To demonstrate the process of financial analysis This technical note explains in detail the analysis of financial statements of a company. It provides insights into two widely used financial tools, ratio analysis and common size statements analysis. The objective of this note is to help the reader understand how these tools should be…
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A Note on Investment Strategies Involving Options

A Note on Investment Strategies Involving Options The note discusses some of the basic definitions often used in option contracts. It covers in detail the various investment strategies involving options. The objective of this note is to make the reader understand better the potential of options as an investment tool and how an options strategy can…
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A Note on Mobile CRM

A Note on Mobile CRM Customer Relationship Management (CRM) is fast emerging as a critical part Customer Relationship Management (CRM) is fast emerging as a critical part of an enterprise's competitive strategy. Over the years, CRM has transformed itself from being a mere web-based contact management and information tool, into a customer-oriented solution that enhances customer experience…
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A Note on the US Airline Industry

A Note on the US Airline Industry To analyze the different factors that determine the structure of the industry The US airline industry traces its roots to 1903, when the Wright Brothers accomplished the first successful flight. In over a century of evolution, the industry has undergone a number of changes. The case discusses the major…
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Active investors are required to the matrix of skills

Business Ethics Active investors are required to the matrix of skills CASE STUDY (20 Marks) What's on the minds of the people serving on boards or hoping to be? What can be learned about corporate governance trends by knowing the answer? What do the issues business executives are wrestling with add to the picture? Santa…
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Active investors are required to the matrix of skills to consider when seating an effective corporate board

Business Ethics   Active investors are required to the matrix of skills to consider when seating an effective corporate board   Case (20 Marks) What's on the minds of the people serving on boards or hoping to be? What can be learned about corporate governance trends by knowing the answer? What do the issues business…
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Advanced Micro Devices: Life beyond Intel

Advanced Micro Devices: Life beyond Intel Strategies adopted by companies to survive in an industry The case discusses the competition between Intel and AMD, the number one and two players respectively, in the global semiconductor industry. The war between the two companies in terms of product superiority, technology transfer issues, pricing strategies, marketing campaigns have…
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Adverse business conditions often cause companies resort to unethical practices

The WorldCom Accounting Scandal Adverse business conditions often cause companies resort to unethical practices The case discusses the accounting frauds committed by the leading US telecommunications giant, WorldCom during the 1990s that led to its eventual bankruptcy. The case provides a detailed description of the growth of WorldCom over the years through its policy of…
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Advertising research can help a company design an effective advertising campaign

Advertising Research Helps Amul Challenge Kwality Walls Advertising research can help a company design an effective advertising campaign The caselet discusses the ‘Flavor of the Month' advertising campaign carried out by Gujarat Cooperative Milk Marketing Federation (GCMMF), for its ice cream brand Amul Ice-creams. The campaign was aimed at increasing ice-cream consumption of its brand…
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AIG’s e-business Risk Insurance Solutions

AIG's e-business Risk Insurance Solutions Examine the differences between traditional and e-business insurance Since the late 1990s, the Internet has been widely used as a channel for communication and e-commerce by individuals and businesses. The use of Internet involves several cyber risks such as hacking, systems getting infected by viruses and worms, identity and credit…
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Air Canada: From One Crisis to Another

Air Canada: From One Crisis to Another Understand the Canadian airline industry and the role played by the erstwhile state-owned monopoly player, Air Canada This case examines the problems faced by Canada's leading airline company, Air Canada, during the 1990s that led to its filing for bankruptcy protection in 2003. It details the company's growth…
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Air Deccan: The First Low Cost Airline in India

Air Deccan: The First Low Cost Airline in India Study and analyze the structure of the Indian civil aviation industry The case describes the entry and expansion strategies of Air Deccan, the first low cost airlines in India. It discusses in detail the low cost business model of Air Deccan, its target market and the…
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Air India – The Virgin Airways Saga

Air India - The Virgin Airways Saga Code sharing agreement between Air India and Virgin Airways, disagreement between Air India The case deals with the code sharing agreement between Air India and Virgin Airways, the second biggest airlines in UK after British Airways. The arrangement was considered to be a significant development for the ailing…
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AirAsia – Southeast Asia’s Most Successful Low-cost Airline

AirAsia - Southeast Asia's Most Successful Low-cost Airline To study the growth of the pioneer of low cost airlines in the Southeast Asian region AirAsia was the first successful low cost airline in the Southeast Asian region. This case study discusses the factors that contributed to AirAsia's success. It studies the influence of culture and…
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Airbus: From Challenger to Leader

Airbus: From Challenger to Leader Understand how innovative product development can lead to competitive advantage The case study focuses on the growth of Airbus and it also covers extensively the competition in the aerospace industry. The case provides a detail account of the structure of the aerospace industry and the nature of competition in the industry.…
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Akbarallys, one of the oldest retail chains in India, started underperforming in the face of competition

Akbarallys - Reinventing for Profits Akbarallys, one of the oldest retail chains in India, started underperforming in the face of competition This caselet talks about Akbarallys, an early retail player, and its falling revenues in the face of emerging competition. It explains the reasons behind this dismal performance. It discusses the various tactics deployed by…
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Alacrity Housing – Ethics First

Alacrity Housing - Ethics First Decide whether ethics and economics are mutually exclusive or mutually supportive The case examines Alacrity Housing's history and how it grew to become the first listed corporation in the Indian construction industry. The company started operations as a consultancy and later entered the housing construction industry. Alacrity behaved in a…
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Aldi: A Low-Cost Retail Giant’s Distinctive Business Practices

Aldi: A Low-Cost Retail Giant's Distinctive Business Practices To study the low cost business practices of a well known discount retailer in Germany Aldi was one of the pioneers of the hard discount style of retailing in Germany. The Aldi Group (which comprised of two companies - Aldi Nord and Aldi Sud), was known for…
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Alibaba Competing in China & Beyond

Alibaba: Competing in China & Beyond Examine the challenges faced by Alibaba in expanding its business globally This case discusses the success of Alibaba.com Corporation (Alibaba) in China under the leadership of Jack Ma (Ma), its founder. It talks about the transformation of Alibaba into one of the most successful e-commerce companies in China and…
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Allied Irish Banks – The Currency Derivatives Fiasco

Allied Irish Banks - The Currency Derivatives Fiasco Risk Management in Banks, Value at Risk (VAR) Model The case discusses how John Rusnak (Rusnak), a trader at Allfirst Financial Inc. (Allfirst), the US subsidiary of Ireland's leading bank - Allied Irish Banks (AIB), lost $750 mn in foreign exchange trading operations. It describes in detail how…
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