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 Analyze the international expansion of B&L.

Bausch & Lomb – Effective positioning  Analyze the international expansion of B&L. The caselet details the business strategies adopted by B&L, the leading eye-care company. It explains how B&L adopted […]

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‘All Out’ – Marketing a Mosquito Repellant

‘All Out’ – Marketing a Mosquito Repellant Understand the changing dynamics of the Indian petroleum industry after the deregulation process The case, ‘The All Out Story’examines the success of the […]

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‘Goli ke Hamjoli’ (Friends of the Pill)- An Integrated Social Marketing Campaign

‘Goli ke Hamjoli’ (Friends of the Pill)- An Integrated Social Marketing Campaign Social marketing campaigns are not similar to commercial marketing communication campaigns Social marketing is gaining prominence in developing […]

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“SnapComms does more than just reduce email overload” Comment.

BUSINESS COMMUNICATION   “SnapComms does more than just reduce email overload” Comment.   CASE STUDY (20 Marks) Ability to swap content out quickly —Prior to rolling out the SnapComms solution, […]

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A high level US executive from New York, who was being groomed

Business Communication A high level US executive from New York, who was being groomed Case Studies CASE STUDY (20 Marks) A high level US executive from New York, who was […]

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A Note on Currency and Index Futures

A Note on Currency and Index Futures why the contracts need to be marked to market The note provides some of the basic definitions used in futures contracts. It covers […]

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A Note on Financial Ratio Analysis

A Note on Financial Ratio Analysis To demonstrate the process of financial analysis This technical note explains in detail the analysis of financial statements of a company. It provides insights […]

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A Note on Investment Strategies Involving Options

A Note on Investment Strategies Involving Options The note discusses some of the basic definitions often used in option contracts. It covers in detail the various investment strategies involving options. The […]

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A Note on Mobile CRM

A Note on Mobile CRM Customer Relationship Management (CRM) is fast emerging as a critical part Customer Relationship Management (CRM) is fast emerging as a critical part of an enterprise’s competitive strategy. […]

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A Note on the US Airline Industry

A Note on the US Airline Industry To analyze the different factors that determine the structure of the industry The US airline industry traces its roots to 1903, when the […]

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Active investors are required to the matrix of skills

Business Ethics Active investors are required to the matrix of skills CASE STUDY (20 Marks) What’s on the minds of the people serving on boards or hoping to be? What […]

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Active investors are required to the matrix of skills to consider when seating an effective corporate board

Business Ethics   Active investors are required to the matrix of skills to consider when seating an effective corporate board   Case (20 Marks) What’s on the minds of the […]

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Advanced Micro Devices: Life beyond Intel

Advanced Micro Devices: Life beyond Intel Strategies adopted by companies to survive in an industry The case discusses the competition between Intel and AMD, the number one and two players […]

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Advertising research can help a company design an effective advertising campaign

Advertising Research Helps Amul Challenge Kwality Walls Advertising research can help a company design an effective advertising campaign The caselet discusses the ‘Flavor of the Month’ advertising campaign carried out […]

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AIG’s e-business Risk Insurance Solutions

AIG’s e-business Risk Insurance Solutions Examine the differences between traditional and e-business insurance Since the late 1990s, the Internet has been widely used as a channel for communication and e-commerce […]

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Air Canada: From One Crisis to Another

Air Canada: From One Crisis to Another Understand the Canadian airline industry and the role played by the erstwhile state-owned monopoly player, Air Canada This case examines the problems faced […]

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Air Deccan: The First Low Cost Airline in India

Air Deccan: The First Low Cost Airline in India Study and analyze the structure of the Indian civil aviation industry The case describes the entry and expansion strategies of Air […]

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Air India – The Virgin Airways Saga

Air India – The Virgin Airways Saga Code sharing agreement between Air India and Virgin Airways, disagreement between Air India The case deals with the code sharing agreement between Air […]

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AirAsia – Southeast Asia’s Most Successful Low-cost Airline

AirAsia – Southeast Asia’s Most Successful Low-cost Airline To study the growth of the pioneer of low cost airlines in the Southeast Asian region AirAsia was the first successful low […]

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Airbus: From Challenger to Leader

Airbus: From Challenger to Leader Understand how innovative product development can lead to competitive advantage The case study focuses on the growth of Airbus and it also covers extensively the […]

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Akbarallys, one of the oldest retail chains in India, started underperforming in the face of competition

Akbarallys – Reinventing for Profits Akbarallys, one of the oldest retail chains in India, started underperforming in the face of competition This caselet talks about Akbarallys, an early retail player, […]

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Alacrity Housing – Ethics First

Alacrity Housing – Ethics First Decide whether ethics and economics are mutually exclusive or mutually supportive The case examines Alacrity Housing’s history and how it grew to become the first […]

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Aldi: A Low-Cost Retail Giant’s Distinctive Business Practices

Aldi: A Low-Cost Retail Giant’s Distinctive Business Practices To study the low cost business practices of a well known discount retailer in Germany Aldi was one of the pioneers of […]

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Alibaba Competing in China & Beyond

Alibaba: Competing in China & Beyond Examine the challenges faced by Alibaba in expanding its business globally This case discusses the success of Alibaba.com Corporation (Alibaba) in China under the […]

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Allied Irish Banks – The Currency Derivatives Fiasco

Allied Irish Banks – The Currency Derivatives Fiasco Risk Management in Banks, Value at Risk (VAR) Model The case discusses how John Rusnak (Rusnak), a trader at Allfirst Financial Inc. […]

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Amazon.com’s Inventory Management

Amazon.com’s Inventory Management Examine the various facilities offered and the technologies adopted by online shopping sites The case provides an overview of Amazon.com’s inventory management. Jeffrey Preston Bezos the founder […]

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Analyse the nature of the kidswear market in India and understand the critical success factors

Marketing Management   Analyse the nature of the kidswear market in India and understand the critical success factors Case Studies Case Study (20 Marks) Since foraying into the Indian textiles […]

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Analysts fear that the increase in the number of anti-dumping measures will influence trade relations

Anti-Dumping Regulations and India Analysts fear that the increase in the number of anti-dumping measures will influence trade relations The caselet briefly introduces the concept of anti-dumping and its importance. […]

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Analyze how an organization can continue focusing on excelling

Avis: Still Trying Harder! Analyze how an organization can continue focusing on excelling at the operational level, despite a rather unstable ownership The case discusses the strategies adopted by the […]

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Analyze the booming telecom sector in India that was experiencing high growth rates

Bharti Airtel Limited and the Indian Telecom Sector Analyze the booming telecom sector in India that was experiencing high growth rates  In the 2000s, telecommunications (telecom) company Bharti Airtel Limited […]

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