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Advertising – Explain any two methods of determining appropriation.

Explain any two methods of determining appropriation. Advertising   Q1. Describe advantages of market segmentation. (10 marks) Q2. Explain about strategy approach. (10 marks) Q3. Describe about return on investment method. (10 marks) Q4. Discuss about media planning models. (10 marks) Q5. Describe coordination with the agency. (10 marks) Q6. Explain any two methods of…
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Advertising – Explain indirect role of advertising

Explain indirect role of advertising     Advertising   Explain indirect role of advertising. Write a short note on contribution of advertising. Describe about media research & advertising decisions. Explain about the Indian private sector & Public sector advertising. Write about interdependence of institutional & product advertising. Which four steps are involved in the task…
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Advertising – Write about interdependence of institutional & product advertising.

Write about interdependence of institutional & product advertising. Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10…
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Classification of industrial goods & services

Advertising    Classification of industrial goods & services   Answer the following question. Q1. Classification of industrial goods & services. (10 marks) Q2. Discuss economy effects of advertising. (10 marks) Q3. Describe criticism of advertising. (10 marks) Q4. Discuss triangle of communication. (10 marks) Q5. Write a short note on contribution of advertising. (10 marks)…
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Describe advantages of market segmentation.

Advertising   Describe advantages of market segmentation.   Q1. Describe advantages of market segmentation. (10 marks) Q2. Explain about strategy approach. (10 marks) Q3. Describe about return on investment method. (10 marks) Q4. Discuss about media planning models. (10 marks) Q5. Describe coordination with the agency. (10 marks) Q6. Explain any two methods of determining…
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Effect of advertising on product quality.

  Advertising   Effect of advertising on product quality.   Answer the following question. Q1. Effect of advertising on product quality. (10 marks) Q2. Which type of features must have an effective advertisement? (10 marks) Q3. Explain disadvantages of large advertising agency. (10 marks) Q4. Why does a developing country like India need advertising? (10…
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Explain about purchase preposition.

Advertising  Explain about purchase preposition.   Answer the following question. Q1. Explain about purchase preposition. (10 marks) Q2. Discuss triangle of communication. (10 marks) Q3. Describe criticism of advertising. (10 marks) Q4. Explain indirect role of advertising. (10 marks) Q5. Relevance of marketing approach to national goals. (10 marks) Q6. Classification of industrial goods &…
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Explain three major concerns of media decisions

Advertising Explain three major concerns of media decisions   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10 marks)…
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Explain three major concerns of media decisions

Advertising Explain three major concerns of media decisions   Answer the following question. Q1. Explain three major concerns of media decisions. (10 marks) Q2. Classification of industrial goods & services. (10 marks) Q3. What is the need for public – service advertising? (10 marks) Q4. Discuss economy effects of advertising. (10 marks) Q5. What is…
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Explain three major concerns of media decisions.

Advertising   Explain three major concerns of media decisions.   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10…
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Which factors influencing the marketing mix

Advertising   Which factors influencing the marketing mix   Q1. Which factors influencing the marketing mix? (10 marks) Q2. Explain about other promotional media in short. (10 marks) Q3. Explain disadvantages of large advertising agency. (10 marks) Q4. What is the purpose of FERA companies? (10 marks) Q5. Explicit role of advertising. (10 marks) Q6.…
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Which factors influencing the marketing mix

Advertising   Which factors influencing the marketing mix   Answer the following question. Q1. Which factors influencing the marketing mix? (10 marks) Q2. What are the needs of advertising & promotion? (10 marks) Q3. Explain about AIDA model. (10 marks) Q4. Describe about writing strategy. (10 marks) Q5. Which assumptions are made in cinema model…
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