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Advertising Management – Define Advertising Copy? Please explain various ways of writing print advertising copy with examples Characteristics of the ideal print advertisement

Define Advertising Copy? Please  Advertising Management Q1. Define Advertising Copy? Please explain various ways of writing print advertising copy with examples? Q2. Design an AD campaign for a construction engineering company? (Manufacturers of construction product)? Q3. Write short notes on: 1. Characteristics of the ideal print advertisement 2. AIDA Model 3. Medial planning tools 4. ATL / BTL 5. Ad…
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Advertising Management1 – Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the role of marketing research in helping Nike

Should Nike switch from a focus Advertising Management 1 VENKY’S OF VENKATESHWARA HATCHERIES Questions (A) Q1. Comment on the advertising strategy adopted previously and currently. Q2. Comment on branding of food products, and their promotion. Q3. Can you think of a different creative strategy for a product like chicken? Lip-sticks with permitted colours can also…
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Advertising Media Planning-What are the principles for selecting media vehicles? Q2. What are the important reasons for using a media mix? Q3. List the strategies used by

What are the principles for selecting media Advertising Media Planning   Multiple Choices: Q1. Advertising done once a month is called a. Continuity b. Flighting c. Pulsing d. All of the above Q2. Classification of geographic areas include a. Regions b. TV  market  delineation  such  as  DMA’S c. Age d. Both a & b Q3.…
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ICMIND – Marketing Research & Advertising Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site

Visit the Web site of The Weather Channel Marketing Research & Advertising Q1. Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. Q2. Identify other potential sources of information about the weather. Q3. Discuss the role of qualitative research in identifying consumer’s needs for weather-related information. Which qualitative research…
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IIMRT – Advertising Management – Describe the management decision problem facing Lexus as it seeks to fight competition from other luxury car manufactures such as Mercedes,

Describe the management decision Advertising Management   Q1. Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. Q2. Identify other potential sources of information about the weather. Q3. Discuss the role of qualitative research in identifying consumer’s needs for weather-related information. Which qualitative research techniques should be used? Q4. If…
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Media and Advertising Management-What are the differences between industrial & consumer advertising? Q3. Explain the” Roger’s innovation model” State the role of Advertising

What are the differences between industrial  Media and Advertising Management   Multiple Choices: Q1. Which of the following is not the spectrum of advertising? a. Sales organization b. Communication with consumer c. Distribution channel d. Advertising for media Q2. AIDA stands for__________ Q3. Which of the following is the indirect role of advertising? a. Lowering…
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XAVIER – Advertising Management – What is advertising? Bring out clearly the changing concept of advertising in modern business world Define sales promotion? Explain the types of sales

What is advertising? Bring Advertising Management Q1. What is advertising? Bring out clearly the changing concept of advertising in modern business world. Q2. Explain the objectives and functions of advertisement manager. Q3. What is advertisement budget? How do you determine optimal expenditure through advertisement budget? Q4. What are the characteristics of advertising media? Explain.. Q5.…
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