Natureworks: Market Development for Bioplastics
Analyze the future prospects of PLA and Nature Works
Nature Works is a major producer of PLA (polylactic acid), a bio plastic made from corn.
The case describes the origin and growth of Nature Works. It recounts the initial obstacles that the company encountered, the efforts made to promote the product, the criticisms and challenges faced, and the solutions that the company came up with. The case ends with a discussion on some recent developments concerning bio plastics and the future prospects for the company as well as for the product.
Q1. Gain insights into the market expansion and development activities that can be undertaken by a company introducing an unconventional, new product
Q2. Understand the factors that affect the demand for such a product
Q3. Know more about the challenges facing a manufacturer of eco-friendly products and the measures that the company took to address these challenges
Q4. Analyze the future prospects of PLA and Nature Works
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