Advertising Media Planning-What are the principles for selecting media vehicles? Q2. What are the important reasons for using a media mix? Q3. List the strategies used by

What are the principles for selecting media

Advertising Media Planning

 

Multiple Choices:
Q1. Advertising done once a month is called

a. Continuity

b. Flighting

c. Pulsing

d. All of the above

Q2. Classification of geographic areas include

a. Regions

b. TV  market  delineation  such  as  DMA’S

c. Age

d. Both a & b

Q3. The data set contains the boundaries for metropolitan & micropolitan statistical areas in united states is known as

a. Designated market areas

b. Metropolitan & micropolitan statistical areas

c. Core-based statistical areas

d. None of these

Q4. Which of the following is the general media planning sites:-

a. Advertising media internet center

b. Media post

c. Both a & b

d. Media mark research & intelligence

Q5. Arrange the following into classic Engel/kollat model of the buying process.

a. Search for alternatives to solve the problem

b. Alternative evaluation

c. Post purchasing evaluation

d. Problem recognition

a. i, ii, iii, iv

b. ii, I, iv, iii

c. iv, I, ii, iii

d. iii, iv, ii, i

Q6. Which of the following are the top five perennial questions that media research cannot answer?

a. How much is enough

b. Which medium is most effective

c. Which is better: flighting or continuity

d. All of the above

Q7. DMA stands for

Q8. GRPs stands for

Q9. What is the full form of BDI

a. Broad development index

b. Brand development index

c. Brand display index

d. Balanced dynamic index

Q10. Which of the following are the elements of media strategy?

a. Media target

b. Creative strategy

c. Reach & frequency

d. All of the above

Part Two:

Q1. What are the principles for selecting media vehicles?

Q2. What are the important reasons for using a media mix?

Q3. List the strategies used by media planner to create the awareness.

Q4. Write short note on GRPs?

Q5. What  do  you  see  as  the  company’s  real  communication  problem?

Q6. What would you suggest to improve communication in the company?

Q7. On the basis of above case explain how to advertise and market your Product through SMS?

Q8. Give the detailed advantages of advertising & marketing the products through Short Messaging Services (SMS).

Q9. Define Media planning. Explain the objective of marketing in media planning?

Q10. What is the creative media strategy? List the guidelines for a creative media strategy

 

Need Answer Sheet of this Question paper, contact

aravind.banakar@gmail.com

ARAVIND – 09901366442 – 09902787224

 

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